Ken's Naperville Real Estate Blog : November 2008

KEN'S 6 MONTH BUSINESS PLAN...THE UPDATE...I AM HALF WAY THERE

At the end of August, I wrote down and posted my 6 month business plan.

When I first wrote my plan, I had a solid database of prospects collected over my first three years in the business, but zero listings and no real hot buyer prospects. 

I had just joined my new office, Keller Williams in Naperville, after more than two and a half years at a RE/MAX office in Lisle.

Back in August, I was drowning in all the new systems that I would be using at Keller Williams.  They were very different than the ones I was using at RE/MAX.  Certainly new to me.

I felt I had been doing the right activities, but things had become surprisingly difficult.  Prospects were consistenly delaying their moving decisions.

So I had to do something extra to get to the closing table more consistently. 

I also knew I had to find a way to stay productive, even in an increasingly challenging real estate market. 

So I wrote down my plan (see below).  It was very basic.  Just simple enough to follow. 

Well three months later, I thought it time to repost the plan, an update, and a copy of Ken's View.

Ken's 6 Month Business Plan: 

Marketing:  Very simple.  Very traceable.  Very effective.

I will hang 1372 neighborhood newsletters every two months.  Rain or shine.  8 neighborhoods.  7 in Naperville.  1 in Lisle.

The neighborhoods were chosen by me with purpose.  I have a personal connection with all of them.

Quality marketing+strong personal presence+quality product=huge business.

August
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

September
362 Lakewood Crossing
362 Springhill 

October   
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

November 
362 Lakewood Crossing
362 Springhill 

December
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend 

January
362 Lakewood Crossing
362 Springhill

My strategy is real simple.  I will be myself.  Always.

Short term goal:

6 sold listings in 6 months.

Ken's Update:

I have delivered 2020 of my newsletters.  I am halfway to my goal.

In spite of the effort, I have yet to get any direct business from the newsletters.  I certainly have expanded my list of potential clients.  But many are in a holding pattern.  It has kept me busy and certainly expanded my brand.  It certainly has kept my spirits up.

My activity online is starting to impact my business.  My recent listing came from my blogging.

My number one referral source has become my wife, Nickie.  She started a new job in July.  She is a pediatric dietician at Central DuPage Hospital.  She also has maintained her consulting business, Nutrition for Your Kids.

I no longer am intimidated by technology.  With the help of Active Rain, I have learned a tremendous amount about the internet, blogging, and social networking.  I still have much to learn...

My family is starting to get our feet beneath us.

I am getting busy.  First time buyers are becoming a major source of business.

I am extremely optimistic that I will have an awesome year in 2009, personally and professionally.

Ken

Go to my Naperville Real Estate Website to find your next home.

Maplebrook Newsletter

Comment balloon 26 commentsKen Tracy • November 11 2008 01:24PM
KEN'S 6 MONTH BUSINESS PLAN… THE UPDATE… I AM HALF WAY THERE
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