Ken's Naperville Real Estate Blog : April 2008


For too long, I have worked my "STRATEGY".  It has been based on helping my clients find the perfect home.  No pressure.  Low cost.  Very helpful.

Great product at a great price.

It hasn't worked. 

Despite having about the lowest commission rates in the business and trying my best, I have NO business.

My strategy of low listing commissions has always been based on the fact I could make it up in volume.

My strategy is not working.  I have one listing.  They actually have two condos they would like to sell, but for some reason, only one is on the market.

I suck.

Last week, I helped my next door neighbor move into his new house.  I also talked at length with another neighbor who listed their home with a sister.  They got a contract on their home in two days, and will be buying a new home in a month.

I stayed at a friends new house on Saturday down in Chicago.  It was very nice.  I had another friend who was at my party on Sunday who just sold his house, again with another friend agent.  He is still considering a home.

That is 6 transactions that have happened in the last month.  I was involved with none of them.

Yet people seem to love talking real estate with me.  Why? 

Do they think I am smart?  Am I smart?  I think I am an idiot.

Low commission plus low volume equals very low income.  Bad business plan.

Do they think I have some unending passion or love for all things real estate?  That too will die soon.

I am overmatched.  Underpaid.  Overwhelmed.

I hang flyers.  I make calls.  I set up searches. 

My strategy makes sense to me.  Treat others the way you like to be treated.

It doesn't work.

Maybe I should go back to the hard sell.  I used to make lots of money working that way. 

I hated what I did, but at least I got paid and paid well.

I used to own a Porsche.  Then I owned a Mercedes SL500.  The two seater convertible.  It was pretty.

Now my family owns a Jeep Liberty.  It has 65k miles and is out of gas.

What to do?  What to do?

I can't close a door.



Comment balloon 14 commentsKen Tracy • April 15 2008 10:54AM
For too long, I have worked my "STRATEGY". It has been based on helping my clients find the perfect home. No pressure. Low cost. Very helpful. Great product at a great price. It hasn't worked. Despite having about the lowest… more
So much to do. It's 8:10 AM. We have a 9:00 Yoga class. My favorite of the week. My usual instructor was looking for a subsitute. I hope she finds one. I need to get this body/mind ready for another fun week ahead. I am feeling better today. It… more
If you have read my posts much, you know I write about my own personal battle of good and evil. The battle of the bulge, if you will. Well I lost that battle this weekend. I had my weight down to a recent memory low of 200. 2 pounds on Thursday. … more
It was truly a grand day. The golf. The crowds. The food. The drinks. THE ORANGE JACKET! All were fitting for our 7th annual MASTERS PARTY! Lets start with the golf: On a morning where the thermometer struggled to break 40 degrees, the… more
Is it rude to have your website link on your comments?
I have recently written a post titled PRICED RIGHT=SOLD! On it, I received a couple comments that I found strange and since have deleted. Perhaps I am feeling sensitive, but… Is it rude to have your website link on your comments?? The first… more
It's 6:36 AM. Saturday. Naperville. Illinois. It's raining and very raw outside. I have been up for a little over an hour. I am having my first sips of coffee between key strokes. And I have some questions. As I type, I am currently 7 days late… more
Do you need an escape from the stressful world of real estate?? Then I write this post for you. I want to speak out for the wonderful experience that is the HOT BATH Much maligned, especially amongst the macho guy set (Do real men eat quiche? ). … more
So I was flipping the channels the other evening. I am a good flipper. As I was flipping, I came across Bill O'Reilly's "The O"Reilly Factor. " I paused and watched for a few minutes… He was going into commercial, and flashed a… more
I would like you to meet my friend Carl. He is one of the most passionate, interesting, caring, opinionated, lovable, single, hardworking, dorky, best cook, athletic, and just good guys that I know. He is new to ActiveRain. He has posted some… more
I wrote on Monday Night how I spent the evening with neighborhood friends who were putting their home on the market the following day. They were listing with a sister, a successful real estate agent working for another company. Although they were… more