For too long, I have worked my "STRATEGY". It has been based on helping my clients find the perfect home. No pressure. Low cost. Very helpful.
Great product at a great price.
It hasn't worked.
Despite having about the lowest commission rates in the business and trying my best, I have NO business.
My strategy of low listing commissions has always been based on the fact I could make it up in volume.
My strategy is not working. I have one listing. They actually have two condos they would like to sell, but for some reason, only one is on the market.
Last week, I helped my next door neighbor move into his new house. I also talked at length with another neighbor who listed their home with a sister. They got a contract on their home in two days, and will be buying a new home in a month.
I stayed at a friends new house on Saturday down in Chicago. It was very nice. I had another friend who was at my party on Sunday who just sold his house, again with another friend agent. He is still considering a home.
That is 6 transactions that have happened in the last month. I was involved with none of them.
Yet people seem to love talking real estate with me. Why?
Do they think I am smart? Am I smart? I think I am an idiot.
Low commission plus low volume equals very low income. Bad business plan.
Do they think I have some unending passion or love for all things real estate? That too will die soon.
I am overmatched. Underpaid. Overwhelmed.
I hang flyers. I make calls. I set up searches.
My strategy makes sense to me. Treat others the way you like to be treated.
It doesn't work.
Maybe I should go back to the hard sell. I used to make lots of money working that way.
I hated what I did, but at least I got paid and paid well.
I used to own a Porsche. Then I owned a Mercedes SL500. The two seater convertible. It was pretty.
Now my family owns a Jeep Liberty. It has 65k miles and is out of gas.
What to do? What to do?
I can't close a door.