Ken's Naperville Real Estate Blog : December 2010

Facebook Business Page "Impressions"

facebook

Facebook, still my favorite site for social media, has recently introduced a new feature that makes it very easy to measure the impact of a Facebook Business Page...

Impressions.

Impressions, by Facebook's definition, are the "raw number of times the post has been seen on your wall and the newsfeed of your fans."

The more times your posts are seen, the more exposure you are getting from those posts.  As with all marketing, the more exposure, the better...

Facebook, which has continued to improve the tracking for the business page, started posting the number of Impressions for posts in the last few weeks.  Located just under each post on your business page, the impression statistic is easy to understand and follow.

I recently ran a short post on my business page, Ken Tracy Real Estate, about one of my favorite local restaurants, Clara's Pasta.  I ran the post two weeks ago, and because of the impressions feature, I now know the post has been seen over 900 times...

Clara's Pasta
Clara's Pasta

That's a nice amount of exposure for me, my business pages, AND Clara's Pasta.

A win win win.  Facebook helps me track it with their new feature...

Impressions.

Ken

 

Comment balloon 12 commentsKen Tracy • December 26 2010 02:09PM
Facebook Business Page "Impressions"
share
Facebook still my favorite site for social media, has recently introduced a new feature that makes it very easy to measure the impact of a Facebook Business Page.. Impressions. Impressions, by Facebook's definition, are the.. more
Marketing is a marathon. Not a sprint…
share
"Does it work, Ken? Do you get business from your marketing? " I get these questions a lot from other agents. I enjoy marketing. I think it is fun… I love putting a product (usually one of my listings) or a service.. more
LISLE TOWNHOME FOR SALE IN BEAUTIFUL RIVER BEND
share
LISLE TOWNHOME FOR SALE IN BEAUTIFUL RIVER BEND 6186 River Bend Lisle, IL 60532 Open Kitchen… Dining Room… Family Room… Master Bedroom… Master… more