Ken's Naperville Real Estate Blog : April 2010

AFTER TWO YEARS I HAVE ACHIEVED MY GOAL. DOMINATING GOOGLE...

It has taken over two years.  It has been a long time coming, indeed...

On February 15, 2008, I had been a member of Active Rain for less than a year.  In the previous year, I had written exactly four posts.  I didn't know anything about blogging or social media...

But for some reason (perhaps desperation?), I made a commitment that day that I would start participating more on Active Rain...

As luck would have it, Jason Crouch wrote a post that same day titled, "How to generate and track backlinks for your Active Rain profile - A few basic SEO tips".    

It answered a basic question for me.  Why blog?

The answer?  To dominate the search enginesGoogleYahoo.  Search engine optimization (SEO)...

But for two years I floundered between page 3 and page 6 of Google for two major search terms, "Naperville Realtor" and "Naperville Real Estate".

Oh, I was writing a lot of posts (I have written almost 600).  But I wasn't dominating the search engines for the key "search terms" like I had hoped...

But then I wrote a couple local real estate market reports in January.  Then I wrote some more...

Then I made a goal.  A month of local real estate market reports focusing on subdivisions in and around Naperville, Illinois.

I wrote 33 local market reports, hoping to accomplish two things:

  1. Generate more leads 
  2. Improve my ranking for real estate related search terms on Google

Those reports have already gnerated more leads then I had hoped...

And this week, I have achieved my second goal...

I have climbed my way to the first page on Google for my primary search terms...

Check it out.  Google "Naperville Realtor" or "Naperville Real Estate".

There I am.  On Google's first page.  Pretty cool...

Will I stay atop the Google "leaderboard"?  And how much business will all this Google juice really generate?

I don't know, but I will not get complacent.

I have just finished my first quarter 2010 market reports for those same 33 neighborhoods.  It was a lot of work, but I am achieving my goals through blogging...

I don't intend to stop.

Ken 

NEGOTIATING IS A LOT LIKE POKER. DON'T OVERPLAY YOUR HAND…
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