Ken's Naperville Real Estate Blog : ARE YOU TRYING TO SOLVE THE REAL ESTATE CRISIS? STOP BLAMING TWITTER.

ARE YOU TRYING TO SOLVE THE REAL ESTATE CRISIS? STOP BLAMING TWITTER.

I have just re-read a recent featured post by Active Rainer Jennifer Allan titled "Social Media Is not the Solution to the Real Estate Crisis."  In her post, Jennifer writes "I'm among the crowd who "just doesn't get it."

Fine.  You don't get the value of Twitter, Facebook, or LinkedIn.

That's cool.

But as far as solving the real estate crisis, who said that it would?

Social media is a way to stay connected.  It's great for that.

But are you really trying to solve the real estate crisis?

I am not.  Honestly, the problem is bigger than me or any other Realtor...

I am trying to help people achieve their housing goals.  I can do that very well.

But I cannot fix the housing "crisis".  Taking nice pictures and having lockboxes that work won't make home values go up.  They won't.  Knocking Twitter won't help either...

We as an industry should take a realistic look at our roles.  Sure, we can help our clients accomplish their housing goals...

But we cannot correct the imbalance of supply and demand that we have in today's real estate market.  Therefore house prices continue to fall (see this mornings Case-Shiller numbers).

So as for me, I will continue to use my Twitter, Facebook, and LinkedIn profiles for what they were intended...

To market myself, my services, and my listings.

If you don't want to use these free tools, great.

But I don't understand why it is suddenly popular to bash such powerful tools.

Ken

A Realtor you can trust.

 

Comment balloon 75 commentsKen Tracy • May 26 2009 04:49PM

Comments

I have said this many times as well. If you dont get it then figure how it can work for you but saying it cant work or doesnt work isnt fair since it does work for many people. Its also confusing because often social media is presented as the killer tool or the cure all or the marketing fix. Its just a form of communication and nothing else. If you cant communicate well using a phone then you arent going to be good at social media or probably not anyways. I have even seen some saying facebook is ok but twitter sucks. thats awfully short sighted.

Posted by Shane OnullGorman, Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell (Eau Claire Realty, Inc.) over 8 years ago

I have always considered social media and the networking sites as part of our arsenal -just that A Part of it all. I would never attempt to put all my eggs in one basket. Spread the love :) I find I like some better than others, but that's just me. ~Rita

Posted by Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate (Kenna Real Estate) over 8 years ago

I agree with both Ken and Shane - Twitter, Facebook etc. are resources to be used.

They in themselves are merely tools to assist in enhancing communication and the sharing of ideas and thoughts.

Posted by Palm Springs Realtor Stewart Penn, Bennion Deville Homes - Broker Associate (Bennion Deville Homes) over 8 years ago

Time is likely the only savior for the housing crisis.  To think that the President is THE answer, or social media is THE answer, or a new law is THE answer is just not the case.  I like to use all of it that I can...and every last bit of it has been of benefit to me.  :)

Posted by Sarah Eubanks, Preferred Oregon Loan Consultant & Notary Public (Hill Valley Financial Services) over 8 years ago

Time is likely the only savior for the housing crisis.  To think that the President is THE answer, or social media is THE answer, or a new law is THE answer is just not the case.  I like to use all of it that I can...and every last bit of it has been of benefit to me.  :)

Posted by Sarah Eubanks, Preferred Oregon Loan Consultant & Notary Public (Hill Valley Financial Services) over 8 years ago

Hey now, nice pictures and lockboxes that work would be a swell bonus, even if they didn't solve the housing crises!  One can dream....

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) over 8 years ago

I so agree with you. They are great aids not solutions.

Posted by Nannette Hilliard, CDPE, ABR, CRS (Century 21 Zwygart Green County Real Estate) over 8 years ago

Ken-Well said.

Posted by Joseph D. Federico, Eastern Massachusetts Real Estate (Donahue Real Estate Co.) over 8 years ago

Ken...

I agree ... I receive benefit from my social networking every day!

Featured in the Group "Whacked!"

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 8 years ago

Ken, I am a Facebook junkie - but as my FB friend, you probably already know that! LOL...as far as the others - they all have a purpose for something - exposure!

Posted by Teresa K. Nelson (Windermere Real Estate/HLC) over 8 years ago

Hi Ken ~ I share your thoughts completely! I also agree with Shane who says if you don't get, figure out how to make it work for you. You don't and shouldn't spend ALL of your time marketing yourself on social media sites, of course, but find what works for you and the rewards will follow.

Posted by Terrie Leighton, Reno Real Estate Agent ~ Selling Homes in Reno (Ferrari-Lund ~ Reno's Premier Real Estate Company) over 8 years ago

Hi Terrie, Teresa, Richard, Joe, Nannette, Janna, Sarah, Stewart, Rita and Shane.  Thanks for reading, commenting, and featuring in whacked!

I love traditional marketing, but to not be involved in social media when it is such a powerful connecting tool would seem to be a mistake for an agent.

I too am a Facebook junkie.  I know many people that are.

My exposure as a Realtor has improved dramatically since I have gotten involved in social media, so I am going to keep at is a part of my marketing.

Thanks again all!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 8 years ago

Every new technology is seen as "not working" or "too complex" or simply "not worth it."  Always, by someone.  Those who are slow to adapt to technological change, however, can easily be left behind.  Consider that Twitter and the rest (even AR) are evolving and changing.  They are the first steps.  Whatever the R&D gurus think up next will be an iteration of something that began with these services...and the early adapters will be the ones who can maximize and take best advantage of the improvements and new tools.

Some thought cell phones wouldn't "work."  Try to find a pay phone today.  Think of those that never learned to text message because they didn't "need to" and "didn't get it."  You become an antique if you don't adapt and change. 

Tools are just that -- something to work with.  They are not solutions to the dynamics of any economy.  They just help us connect and become better at marketing ourselves and our business.

Posted by Marcy Eastham (Town & Country Realty Corvallis Oregon) over 8 years ago

Well said!    All these things are just communication tools, and they don't take the place of good service...they're just a different vehicle to deliver our information to our customer base.    Whatever works!

Posted by Anonymous over 8 years ago

If they would make me queen for a month I think I could fix it.  I certainly wouldn't have bailed out the banks, the car companies and AIG.  But alas, no one will appoint me queen.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 8 years ago

I don't get it either and I wrote a post about that fact a few days ago.

I don't get it BUT I GOT IT and I'm learning how to use it.  Apparently there are some pretty nifty applications for Twitter than can help find prospects.  I'm meeting with someone this week from another industry who is going to fill me in on the details.

After more than 5 decades of life, I've learned that I do not have to understand something in order to make it work!

Call me a Twit if you must... but please do CALL ME! LOL

Posted by Tim Fennell, Jacksonville Real Estate (The Legends of Real Estate, REALTORS®) over 8 years ago

As much as I like the Internet and computers in general, I haven't gotten myself fully on board with some of these sites. I am trying to figure out why and how best to use twitter, but am still fumbling along. I believe in this stuff even if I am slow to move on it. We have to progress as technology changes or we will be left out. One thing I do understand is that anything that works well for you in marketing is a good thing.

Posted by Wendy Montoya, REALTOR® Broker Associate, 254-315-4906 (Towne Adams REALTORS) over 8 years ago

I love social networking! I can sit in my P.J.s in the morning drinking my first cup of coffee and I am connecting. I connected with a new client that is in Md. moving to CA with my blogging and she chats on line, frist thing in the morning, 6am my time. She doesn't need to know I am in my P.J. still. AWESUME!!(:-))

Posted by Valorie Stover, Realtor for Casta del Sol, Mission Viejo,CA, Active Adult Community! (Casta del Sol Real Estate / VesTip Realty) over 8 years ago

Ok. To use Wendy's last post - I don't think that "bashing" social media was the point of Jennifer's post. Rather, the whole "jump on the social media bandwagon" phenomenon that we have all seen in varying degrees of strength here is what she was targeting. Personally, I LOVE Facebook, and I'm beginning to like LinkedIn and some of the other sites. Twitter? It's good for the automatic tweets of my posts, but aside from that, I really don't "get it" either. But then, I have never been under the impression that any of these things would be the savior of the real estate industry, which, according to many, is what it's being touted as.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) over 8 years ago

The information is worth the effort alone.  And actually, if all the great ideas seen in the blogs were implemented it might just solve the real estate crisis.  Think big and blog bigger!

Posted by Todd Pierceall (Prestige Properties) over 8 years ago

I read Jennifer's post yesterday...I don't get it, but know the tools are for social networking.  WHen I have the time, I've got to check out some of the apps on each.

Posted by Rebecca Gaujot, Lewisburg WV, the go to agent for all real estate (Perry Wellington Realty) over 8 years ago

Hi Rebecca, Todd, William, Valorie, Wendy, Tim and Susan, Tammy, Marcy and Ben.  Thanks so much for reading.

Always fun being featured!

First off, I would like to say I am a big believer in Selling w/ Soul (Jennifer's Motto).  I think she is a great writer and often expresses things I would like to say better than I could...

I think Marcy is spot on.  I am not sure about Twitter either.  I wasn't sure about OPEN HOUSES on Saturday either (only two groups through), but I am not going to stop hosting them. 

Twitter is a tool I am trying to understand better.  Always trying to learn.

Thanks everyone,

Ken

 

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 8 years ago

Ken, what a GREAT post. I agree. EVERYTHING we use is a TOOL. If people don't want to use these tools, that is fine and their prerogative. Just because someone doesn't "get it" or "like it" doesn't mean it isn't a valuable tool for those of us who do. Thank you for bringing this to the forefront!

Posted by Marney Kirk, Towson, Maryland Real Estate (Cummings & Co. Realtors) over 8 years ago

I think the posser Ben Bukkake gave you the best answer. Very funny stuff. Stay connected to whom? Tools to do what? How do you help people achieve their housing goals with twitter or facebook? What is the Point? Who is the audience you seek with blogs, twit, and facebook? Customers? And, I don't like your byline "A Realtor you can trust". What's does that mean, they can't trust the rest of us?

Other than that - GREAT POST!

Posted by Gregory Bain, For Homes on the Jersey Shore (Mezzina Real Estate & Insurance) over 8 years ago

ActiveRain, which is my first blogging site, is a great social media tool.  I have not yet used Twitter but am currently monitoring comments on ActiveRain, main stream media and elsewhere to determine how to use it in my business.  I am already gaining many benefits from blogging.

Posted by FN LN over 8 years ago

Good to see some post defending social networking for what it is worth NETWORKING. 

Posted by SacramentoCommercialLoans Bank Turn downs welcomed, Quick closings 916-847-7212 (Sacramento commercial loans) over 8 years ago

Ken:

Just like anything else, some things work for some people, other things work for others.  I try not to discount anything, especially given how quickly everything goes in and out of style ... and how quickly marketing ideas evolve.  Why not consider everything available, intelligently choose what will fit your goals best, then personalize it to your business?  Reacting with an open mind to suggestions and ideas is my goal. 

Gene Mundt, Professional Mortgage Banker                              Chicago Bancorp

Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) over 8 years ago

Realtors out there that don't want to get involved in Social Media, great, because the rest of us will, and will benefit.

Posted by Lynn Ikle' (Redfin) over 8 years ago

Ken, Facebook and Twitter are great but they are what they are.

I  get more business from blogging so I am busy now in the Michigan home buyers season.

When I have time I log on but business comes first.

Social networking to me is all about staying connected.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 8 years ago

Hi Gene, Unusual, Marc, Gregory, and Marney.  Thanks for reading and commenting.

Gregory.  Clients want to work with a Realtor they can trust.  I have no idea if they can trust you.  I know they can trust me.  That is why it is my tagline.

Yes, I am seeking customers with my social media/marketing. 

Stay connected to whom?  My database, past clients, friends, family,  future clients.  Need I go on?

Ken

 

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 8 years ago

Hi Missy and Lynn.  Thanks for stopping in.

Missy, you may not know you are active on Facebook, but you are.  Your posts are sent to Facebook for us all to read.

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 8 years ago

I guess I should read Jennifer's post but I do believe social networking is just that....social networking.  AND I think if something comes of it, great!

Posted by Kristin Moran, San Antonio,TX - Real Estate - 210-313-7397 (Owner - RE/MAX Access - KristinMoran@Remax.net) over 8 years ago

I have a similar opinion too. It's a tool that may help agents tap into their sphere of influence and beyond. I notice that some people do not like it. Some people think it's "dumb." But it is still a tool and can be used to help one's business.

Posted by Lana Robbins Realtor ® Licensed Real Estate Broker, Licensed in Florida and Washington (Aloha Kai Real Estate) over 8 years ago

Twitter, Facebook, Linkedin and Active Rain are helping sales people fix the marketing crisis. They are the ultimate resource to create your own luck!  You'd be silly to avoid them...

Posted by a a over 8 years ago

Ken...I read that also.  O'm not capitalizing on Social networking but have the same sentiment as your WELL written blog!!  Incorporate what works and don't knock what may not work for you!!

Posted by Sergio Rebollo Jr. (Real Estate TeamMates) over 8 years ago

I think this social networking is such a powerful tool and will become greater in the near future. It is much better that the old print advertising, which I believe will become extinct someday. Save the trees..

Posted by Monique Hailer, Waterfront Specialists! (CENTURY 21 New Millennium) over 8 years ago

Ken - All social networking is good for our business and those that are not on board with it will be left out I believe. Just my 2 cents.... I am trying not to become a fb junkie as it just gets away from you sometimes.... Thanks for the post...

Posted by Robert Hammerstein, Bergen County NJ Real Estate (Keller Williams Valley Realty) over 8 years ago

I enjoy the fact that these social networking sites are available and right now using them on a very limited basis.  It's so hard to schedule the time to work them all in on top of all the normal day to day activities that must be tended to.

Posted by Donna Bigda, Greater New Haven CT Real Estate (RE/MAX Alliance) over 8 years ago

I've just started using Facebook and don't quite understand it all yet, but do believe it can be a great tool to use. I know some people just put down things they don't understand instead of just trying to figure it out. I guess it may not be for everyone, but from what I hear, it works great for a lot of people. Hopefully I can report the same results eventually.

Posted by Sherry Laursen, MAKING YOUR REAL ESTATE DREAMS A REALITY (Remax Premier Group) over 8 years ago

We all need every tool we can get our hands on to promote the housing industry right now!  Every tool is not right for everybody.  Whatever tools work for the individual is great........it's nice to have choices!  Thanks for the nice post!

Posted by Linda Pitts (Sue Wilkinson Real Estate, LLC) over 8 years ago
Ken, I am with you my KW Family Member. Maybe we are more adept than others at social media, cause we learned early. I guess I don't get it. What is the downside of having a little fun, giving value in your post's, expressing your passion and beliefs in home ownership? As for me I have gotten 3 closed purchasers in the last 2 months and posting is free! How much better can it get? Don't carry the world on your shoulders, stop and smell the social media!
Posted by Rita Legan ASP Staging Realtor and eagent over 8 years ago

Ken I'm happy all those people don't get it.  It makes it easier for me to succeed.  Too many people fighting it

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Keller Williams Commerce) over 8 years ago

Like everything in real estate some things work for some people and some don't.  I think there's plenty of powerful tools out there and it's up to each individual agent to make choices that work for them.  Not everyone will be good at blogging, not everyone can be a Twitter networker, not everyone will bring in clients with Facebook.  It's all up to the individual and how they feel comfortable interacting - if you're not comfortable, it shows.

Posted by Matt Stigliano (Kimberly Howell Properties (210) 646-HOME) over 8 years ago

Ken,

Congrats of the feature and like you I will use the different medias to stay infront of potential buyers and sellers.

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) over 8 years ago

Ken, What works for some, doesn't work for everyone.  I HAVE had success with Facebook!  Oh happy day!  I got a referral from a friend in a different market. I'm 100% sure they would not have thought of me, had I not been in their "face" on a daily basis :)

While I initially thought I had no success on Twitter, it dawned on me that in fact, I have.  I now have a GREAT working relationship with my largest personal competitor. We were almost arch rivals and now have become very, very good friends.  We are considering going into business together, to take over our market, LOL.  *wink*  Don't tell :)   Had it not been for Twitter, that wouldn't have happened either. 

So, overall, I suppose Social networking is working for me.  I don't have the time it takes right now to form the relationships I would like to on Twitter, so I have slowed down tweeting, for now. 

Congratulations on the feature!  Well deserved!

Posted by Elizabeth Cooper-Golden, Huntsville AL MLS (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 8 years ago

I'm not sure anyone was actually "bashing" any of the social networking sites...believe it or not there still are competent real estate people out here who just "don't get it" and yet, we're still here, plugging along just fine.   Everyone is different and what works for me may not work for anyone else.  Personally I "farm" the local farms in my area for leads...I have a friend in San Francisco, CA who "farms" the bars.  Each to his own said the old lady as she kissed the cow!

By the way, just because I still don't get twitter, facebook or some of the other social networking sites, doesn't mean I've written them off...it's just a difficult medium for me to understand.   I'm sure others out there agree.

Posted by Kellie Fitzgerald (Kellie Fitzgerald - Chiricahua Real Estate) over 8 years ago

It seems like many of us abuse it more than use it. Was Twitter designed to bombard everyone with our business. Is is the new postcard or newsletter? Will people move on from FB & Twitter once they are overloaded with all of the promotion?

Posted by Michael Russell, Overland Park Kansas Real Estate (Keller Williams Realty Partners, Inc.) over 8 years ago

I don't think that this is what she was trying to do, "But I don't understand why it is suddenly popular to bash such powerful tools."

I think that it is easy to get caught up in all of this social networking stuff where people forget what their job actually is.

Posted by Mark MacKenzie over 8 years ago

I am SO with you it's not even funny. I think that social media is a great tool to shorten the sales cycle by building rapport with people more quickly. By the time you meet face to face, they already know so much more about me that it used to be pre-social media. I do not understand why they keep bashing these tools but I just shrug and say 'let them'. Those of us who embrace the future will be working with Gen Y, Z and whatever name they come up with for the next generation...since this is their primary preferred way of communication....via texting, twitter, and MySpace/Facebook...

Posted by Christianne O'Malley, Exceptional Service - Delivering Results in Reno! (RE/MAX Realty Affiliates) over 8 years ago

As a secondary Spanish teacher, I know that everyone is a unique learner, so to speak, and we each utilize different tools to achieve different things in our lives.  Although some don't understand social media networks, and I will admit that I am not the first to understand them all, I do feel that if used in their own unique ways, they CAN be beneficial for business.  It's no different than striking up a conversation with someone in line at the grocery store about the market - you are just striking up the same conversation with an entire virtual community.  Now you tell me which isn't going to bring you more business, my success, and most importantly, the ability to be a little more in touch with the world around you. 

Posted by Jessica Steele (Welcome Home Realty) over 8 years ago

Im with you brother, if you going to act like a fossil you're going to go extinct for sure.  Remember the Buggy Whip manufacturers? Neither do I.

Posted by Scott Leaf Personal Real Estate Corporation, Scott Leaf & Associates Real Estate Team (Keller Williams Elite Realty, Port Coquitlam, BC) over 8 years ago

Hi Ken -- When one knows how to use a tool very well, the benefits can be enormous.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) over 8 years ago

I love staying in touch with those tools but that is just what they are; tools....and I have many!

Posted by Cristal Drake, Realtor - Fullerton Real Estate (Prudential California Realty) over 8 years ago

Market to whom? My SOI. Wasn't real estate all about the SOI? My SOI just got much, much larger. Besides all the locals who are connecting with me through FB and some through Twitter, I've reached a whole new audience. Folks who are looking for local information are finding me - through Twitter search. 2 have asked about relocating here - hmmmm, wonder who they may choose for a Realtor?  Maybe they'll look in the yellow pages? Maybe they will call me seen as how we have tweeted - or maybe not.

To be "social" and offer something of "value" will cause others to remember you and I am betting more than if you sent them a postcard.

Posted by Heather Rankin, Lake Powell Real Estate (Rankin Realty at Lake Powell, LLC) over 8 years ago

I use several of these tools and am finding them very useful for business and communication though I'm still working on Twitter.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 8 years ago

Hi Ken... as usual, you are asking a really great question that I have been wondering about myself.  It's almost as if these tools intimidate folks to the point that to deal with them, they must discredit them somehow.  Great post!

Posted by Steve Shatsky over 8 years ago

Hmmmm.  While this makes for an interesting and dramatic discussion, I think some strange assumptions were made about Jennifer's post.

I understood Jennifer's post to express here views about those that declare loudly and repeatedly that the latest tech tools, as they come along, are THE exclusive answer over ALL other options.  Not that these tools had no value (which seems to be what many here are suggesting she said).

This discussion is interesting though.  Why?  I think it is interesting to watch how people respond when their personal favorites (tools, tech, companies, computers, football teams, kids, etc.) are questioned.   Very revealing about how we respond and to also notice what gets ignored if it interferes wtih our position.

Peace!  G

 

Posted by Glenn S. Phillips, CEO, Lake Homes Realty / LakeHomes.com (Lake Homes Realty) over 8 years ago

Point to Ponder: This buggy whip makers probably did not want to re-tool either! :)

I am working on a blog post now that should help many of the folks who might not fully understand, or are too busy to embrace the new technology.

It is my intentions to help people grow their business with the least amount of effort possible!

Have a Profitable Day Everyone!

- Harrison Painter

Posted by Harrison Painter, New Media Consultant (GoGladiator Media) over 8 years ago

I agree wholeheartedly. Every agent is different with different strengths, and if you have something that works, keep doing it! If you don't understand something and are doing fine without it, then it's wrong to criticize others and suggest that they are not doing their job.

Posted by Diane Schubach (Laffey Fine Homes) over 8 years ago

Hi Ken.  I am an avid Facebook/Linked In user.  You are right.  They won't solve the housing crisis but they are great tools to stay in contact with friends, family, past clients, new clients, etc.  That alone is worth the time invested in using these tools.  Great post and best of luck.

Posted by Jerry Murphy, CRS, Anthem, Phoenix, and Scottsdale AZ Real Estate (Long Realty West Valley) over 8 years ago

Different tools work for different people.  I don't think social media is the only method to building one's business but it definitely an extra tool to utilize.

Posted by Patricia Beck, Colorado Springs Realty (RE/MAX Properties, Inc., GRI, CDPE) over 8 years ago

Ken - very well put. The national housing crisis is something that will shake out over time. It's happened before in our history, and will keep happening even after we straighten all of this out. And it's important to focus on our jobs at hand - and you said that perfectly - helping clients achieve their dreams. By educating them along the way, we can help them avoid potential pitfalls too. As for social media - it's here to stay. Embrace it -NOW. Well said.

Posted by Kim Daugherty, d + b real estate, McKinney, TX REALTOR Broker/Own (www.RealFamilyRealEstate.com) over 8 years ago

I'm going to second Glenn's comment and say that Jennifer wasn't bashing those that use these tools.  One of her points was that other people who use these tools often like to claim that those of us who aren't jumping on the bandwagon and using these tools aren't really in business or aren't serious about our business if we don't use all these tools.

I take offense to the commenter who personally attacked Jennifer.  It's one thing to respectfully and professionally disagree.  That was out of line and uncalled for.  Shame on you.

Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 8 years ago

FINALLY! I figured out that if I go on Firefox, I can comment. Otherwise, I'm shut out - and I was taking it very personally...

Thanks, Ken, for the mention... I guess.

Here was one of my comments from my "Social Media Bashing" blog.

"Ken & Rick & others, I don't think anyone ever said Twitter would solve the housing crisis, so if that's what my blog implied, it shouldn't have. My point is more that I wish our industry would focus more on figuring out what we can DO to solve the crisis instead of constantly obsessing over the latest & greatest new toy to prospect with. If we would all commit to doing our part to get the sluggish economy moving again, we'd all have more paychecks to enjoy, and more clients to serve, thus distracting us from our prospecting woes.

This is a topic I can soapbox on all day long and it saddens me that very few people join me on that soapbox. People - LET'S DO OUR JOBS to the best of our abilities and sell some houses! While we can't turn the economy around ourselves, we can certainly make a big impact if we focus less on bright shiny prospecting gadgets & gimmicks and more on serving the clients we're already honored to have.

That's all I'm sayin'"

Ken - you say that you help people achieve their housing goals. That's fantastic! And if Twitter, Facebook et all help you do that, then even better. In fact, with that statement, I kinda think you're agreeing with me that the most important aspect of our jobs is to DO our jobs... which, in serving the client, does not often involve social media.

The title of your blog is something about "blaming Twitter" for the housing crisis. Uh, I'm pretty sure I never blamed Twitter for that. But I do believe that if more of us Reee-la-tors cared about taking pretty pictures and owning lockboxes that work (among other things) instead of making sure we have the latest prospecting gadget, it would go a long way toward healing the crisis. We DO have a lot more power than we give ourselves credit for in that department.

Thanks to everyone who recognized what I was really saying in my blog. And I apologize to anyone I offended by taking shots at social media.

;-]

 

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 8 years ago

And another thing!!! ;-]

Anyone who knows me knows that I'm a huge fan of staying in touch with my Sphere of Influence. I mean, that's what I DO. But you know what? I never put my prospecting/SOI activities ahead of my customer service obligations. My clients come first, always. What I do after I've taken care of my clients to find more clients is certainly a matter of preference. I, personally, find most social media outlets boring. But I love lunch dates and happy hour. If a particular socializing medium works for someone, then I'm all for it! So, please don't take my comments as being critical of any prospecting strategy or avenue - no, what I was criticizing is the fascination with all these prospecting strategies over what is more important - being exceptional real estate agents.

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 8 years ago

It's all good.........every little piece adds an interesting element.  And the community building is one of the best things (as well as selling real estate).  Great post......well wriitten!

Posted by Anna Banana Kruchten,CRS,CRB,GRI, Arizona's Top Banana of Real Estate! (Phoenix Property Shoppe) over 8 years ago

Ken- I know Jennifer Allen and she is a giving person. I don't think there is a mean bone in her body that would put down any tool that is working for someone.

Of course, agents are not in the business of curing the housing crisis. That certainly is not my calling.

Now as far as some comments go about if you don't do the social media thing, you will get left behind in the dust- that is a misnomer.

In our town, I am the only blogger, the only agent on Twitter, and one of the very few that use Facebook for biz reasons. But there are other agents making just as much money as we are and have just as many listings as we have and those that don't; don't need them because of the dollar volume of the ones we do have access to in our market.

I love Twitter, Active Rain, blogging, etc. So I do it with passion. But if I did not like it, I would not do it. And you know- it would not effect my biz one bit. You see, real estate marketing is local just as the markets are. In our town, you could go ride horses all day long and get all the listings you want by hobknobbing with your pals who ride horses with you. In our town, if you love golf, you could golf with the elite and famous and get their listings too. We are a 'who you know' town and it works.

Now for the future- that is relative- you see, I will be retired in 10 years. So whatever happens with tools after that- well I just don't give a darn! Katerina

Posted by Nestor & Katerina Gasset, Realtors, Wellington Florida Homes For Sale (International Properties and Investments LLC) over 8 years ago

Ken- congrats on the feature.  I'm a facebook lover also and have received a lot of business from it,

Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) over 8 years ago

I started to read Jennifer's post but quickly lost interest so I don't know if she was saying that Twitter was not going to solve the housing crisis.  Or that anyone thought Twitter was going to solve the housing crisis.     Jennifers' a great writer but the majority of the  "coaches" and gurus on ActiveRain post's bore me.  And that's before the comment threads thanking the writer over and over and over.... for the great info.

Should I go back and reread it?  No thanks.

I like Twitter.  I have not been a big fan of Facebook but I am warming up to it. I don't spend much time on any of them. 

 

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) over 8 years ago

I think it's clear to anyone who actually read Jennifer's post that she was merely pointing out that all the techie enhancements in the world won't make a mediocre real estate agent a stellar one.  Furthermore, the better we serve our clients, the more likely we are to help create some forward momentum in the current economic climate.  We can't fix it entirely, but we can do our part to point things in the right direction by not forgetting the basics.

I'm just getting familiar with Twitter, Facebook, etc.  I like them for various reasons, and can see a use for them, both personally and professionally.  I don't for a minute expect them to be the magic pill to cure, well, anything. 

I will say that Twitter's limited character entry undoubtedly works fabulously for those with limited attention spans or the inability to absorb more than handful of words at a time.  Heck, with such limited info, it would be almost impossible to determine whether or not a tweet is "boring" before it's been read in its entirety.

Posted by Kim Brown, Keene, NH - New England at its Best! (Keller Williams Realty) over 8 years ago

Oh Boy.

Hi Kristin, Lana, Chris, Sergio, Monique, Robert, Donna, Sherry, Linda, Rita, Russ, Matt, Don, Elizabeth, Kellie, Michael, Mark, Christianne, Jessica, Scott, Chris, Cristal, Heather, Christing, Steve, Glenn, Harrison, Dianne, Jerry, Patricia, Kim, Donne, JA, Anna, Judy, Maureen, and Kim.

Whooo.  Hope I didn't miss anybody.  Thanks all for reading and commenting.

First of all, I want to repeat... Jennifer is one of my favorite writers here on Active Rain.  She is generally the FIRST post I read in my subscription list.  However...

As Spider Man's Uncle said before dying, "With great power comes great responsibility."  Jennifer has a lot of followers here on Active Rain.

For those that believe I misread Jennifer, here is a paragraph from her post:

But whether or not Jennifer is too dumb to Get It is not the point of my blog today. (To read my point, visit Marty LaChance's featured blog - he says it beautifully and I'll just say "Uh, what HE said.")

I would ask you read Marty's post.  He works for a company called Utopia.  I think he is selling us this product.  I think he has an agenda.  And that is cool.

But he was bashing Twitter and other forms of social media that we currently use.  I bet he has a better solution for us...

And if Jennifer is going to use Marty's writing as a proxy for her own beliefs, than I am not going to hold back my criticism just because I like her writing...

Thanks everyone for getting involved in this spirited and friendly discussion.  I am sure Jennifer and I (and Marty too) appreciate the bonus Google Juice...:)

Ken

 

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 8 years ago

Don't knock it till you try it and don't criticize something you haven't tried.  I find that if people do not understand something they knock it and think it's silly.  Ms Allen linking social media and saving the housing market is ludicrous.  A little band aid isn't going to fix it.  It is going to take time and care backed by determination.  She seems to be missing the point.  Social media if used smartly can help you.

Great post and great responses.

Posted by Michele Ott over 8 years ago

So now you tell me that this won't fix the situation we're in, now I have to come up with a whole new plan.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 8 years ago

In my career I have rarely heard whining from top producers, yet I have heard massive amounts of whining from non producers.  It is merely a mindset that "I will overcome". 

I just ignore it and move on.  Time for a glass of wine.

Sell on........

Posted by TIM MONCRIEF, Over 2,000 homes sold….. (Keller Williams Realty) over 8 years ago

Hi Tim, JL, and Michele.  Thanks for stopping in.

I hope all is well with you.  Sell on is right!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 8 years ago

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