I was reading Active Rainer John Novak's featured post, "Facebook fan page Basics".  In the post, John offers more reasons for setting up a busines page on Facebook and links to get it done.

While reading through the comments, it seemed most Realtors had yet to set up a page.  Those that had set up a page had few fans...

It got me to thinking...

I had started my business page in May.  I was originally skeptical...

Who would want to be my fan?  I already have a Facebook profile.  Why do I need a business page too?

But I knew I liked working with Facebook.  A lot...

                                                 Facebook Logo

So, what the heck?  I set up my page.  It was incredibly easy.

Facebook (or some morphed quasi-Facebook concept) is here to stay.  It is a great way to stay connected. 

Get connected.


  • Suggest your page to your Facebook Friends.  All of them.  Your friends will be your primary source of fans for your page.  At least at first.  Every month, I suggest my page to all of my friends who are not yet fans. 

  • Build up your Facebook friend base.  Since this will be your primary source of fans, it is best to have as many friends as possible.  Be active and involved on Facebook.  Comment on others posts often.  People like getting comments.  They will remember that you took the time.

  • Write about your page here on Active Rain.  Facebook Business pages are a hot topic on Active Rain.  Write about your Facebook page.  Your post will get lots of readers, comments, and who knows, maybe even a feature.  All of this exposure will get you more fans.

  • Read about Facebook here on Active Rain.  There are so many great writers here on AR.  You will learn so much and stay on top of any advances/changes that come to social media.  Check out Cassandra's Blog down in Fort Myers.  She wrote an awesome series of posts on Facebook business pages.

  • Facebook Ads.  The ads are a great way to spread your brand and get new fans.  I run ads on Facebook daily.
  • Create a personalized URL. is the URL for my page.  I put it everywhere.  On my business cards, my email signature, my flyers and my ads.

  • Post on your business page often.  I like to post something on my page every day.  It doesn't have to be poetry.  An interesting statistic.  A link to an article you read that day.  A new listing.  Your latest blog post.  Mix it up.

  • Don't forget it is your page.  Just because it is a business page, don't lose "the you".  People get involved more quickly with individuals than they do with corporations.  Let them know you are a real live human being...

  • Choose the name of the page carefully.  Once you select one, you can't change it.  I brand mine with my face and my name.  I want my fans to remember it is my business page.

  • Stay active on other social media sites.  You will find people on websites like LinkedIn that you won't find on Facebook.  Get to know them.  You also want links to your Facebook page from all of your social media profiles. 

Marketing is a marathon.  It's not a sprint.  It will take time.  Stay consistent. 

Remember, if you aren't excited about it, no one else will be either...



Comment balloon 65 commentsKen Tracy • November 15 2009 05:53PM


Ken:   Another recent tip I discovered was syndicating your blog articles to your FB Page Notes. Now everytime I post a blog article, it becomes part of my FB Page Notes Archive. Very cool!...

Posted by Rich Jacobson, Your Kitsap County WA Real Estate Broker (Fathom Realty West Sound) almost 9 years ago

Hey Ken,

Interesting read, I just started a business profile page on Facebook and I was wondering just how to make it work for me. You've given me some good ideas.


Roy Giordano

Posted by Roy Giordano, Top Agent Marlboro NJ, Marlboro/Manalapan Homes (RE/MAX Central, Marlboro, Manalapan, Freehold, Old Bridge NJ) almost 9 years ago

Great ideas. Thanks for the well organized post. It is very helpful for me. I have been thinking about doing this for awhile.

Posted by Blatt + Cutino, Broker-Associate 831/206-8070*Call today* (Keller Williams Coastal Estates) almost 9 years ago

Hi Ken,

I know I fall in that category. Thanks for reminding second time !!

I got to work on it.

Posted by Sham Pathania (Zolo Realty, Brokerage) almost 9 years ago


I just recently put mine up and need to get on it and get the fan base going...thanks for the tips!

Posted by Lori Churchill Cofer, Realtor - 509-330-0086 - Pullman, WA (Beasley Realty) almost 9 years ago

I am working on my fan page thanks to the advice and good links from my friends here at AR.

Posted by Sabrina Kelley, Woodland Park Colorado Mountain Homes and Land (ERA Herman Group Real Estate) almost 9 years ago

Ken, I bookmarked this post. I have no idea why I do not have Facebook yet.

Posted by Haris Dedic, Glenview Real Estate - Chicago North Shore (RE/MAX Villager 847-878-2588) almost 9 years ago

Hi Ken -- I just bookmarked this post as well, I am a fb newbie.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) almost 9 years ago

Ken, all very good tips! I have yet to set up my Fan Page on facebook, but this post has really made me get on top of it, thanks!

Posted by Taylor Shults Philley, Broker, Realtor , GRI (Austin Realty Firm) almost 9 years ago

Hi Taylor, Chris, Haris, Sabrina, Lori, Sham, Angelica, Don, Roy and Rich.  Woo hoo.

Thanks everyone for stopping in.

Ummm.  Yes, the business pages are great.  But they don't work by themselves.  We all have to work them.

There is room for lots of different real estate pages.  Don't be shy...


Thanks again everyone,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 9 years ago

Looks like I have some work to do Ken, only have 2 members

Posted by Delaware Junk Removal Residential And Commercial Hauling Clean Outs, Whole House Clean Outs, Basements, Garages, Attics (Delaware Junk Removal 302-530-9186) almost 9 years ago

Thanks. Great posts

Posted by Chris Sonaggera, Keller Williams Elite, almost 9 years ago

Hi Ken, Great thoughts! I feel your enthusiasm for Facebook and think you make some valid points.  The more friends the merrier, and the more business will be driven your direction in a fun, and helpful sort of way. I like Facebook because it doesn't shove info down consumers throats, but creates a light and friendly "chatty" atmosphere.  Happy FBing! :)

Posted by Jessica Steele (Welcome Home Realty) almost 9 years ago

Thank you Ken.  These are terrific tips and can be a great asset to one's business.  Very worthwhile to think it out and plan well before jumping in - your post helps.  A bookmark.

Posted by R.E. Renée Hoover, Salesperson, Poconos, Pike, Wayne, Monroe Counties, PA; PA/NYS (Century 21 Geba Realty, Milford, PA; Licensed in PA & NYS) almost 9 years ago

Great post!
NY times just ran an article on fan pages for fb.  Can you tell me how you syndicate your blogs to your fansite?





Posted by Melinda Pearson (Prudential Serls Prime Properties) almost 9 years ago

Congrats on being "featured" .  nice article, great post

Posted by Evan Russell (ERA Russell Realty Group ) almost 9 years ago

Good post w/ great tips.


Patricia/Seacoast NH

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) almost 9 years ago

I agree that Facebook or something like it is the wave of the present and future. Business can be had if you approach it the right way.

Posted by Aaron Vaughn | Builder | Investor, If the deal makes sense, the cash will follow. (Conifer Homes) almost 9 years ago

You gave me the push I needed. I just established by business page.

Posted by Mary Bowen, Real Estate At Its Finest!!! (Coldwell Banker United, Realtor) almost 9 years ago

Well Mr. Ken,

What a day you've had.  A trip in to the city.  A little time with the family.  A featured post.  Hmm, how do I know all that.  Why I saw it on your Facebook fan page because I'm a fan and it get streamed through my Facebook home page.

I even know your lovely wife comments on your fan page.  So sweet.  So my fan page is in the growing stage.  Just got it up and running this week.  So your post and John's has been great for me to checkmark against what I've done and not done yet.

I think a lot of people wonder why they should make a Facebook fanpage.  Not everyone knows that these sites garner Google juice while the personal Facebook pages don't. (thank goodness, or can you imagine the crazy stuff floating around out there?)

Oh boy, I better stop.  I think this comment is turning into a post. 

So you wanna be my fan?

Be My Fan


Posted by Jenny Kotulak, Broker - Oakville Ontario Real Estate (RE/MAX Real Estate Centre Inc., Brokerage) almost 9 years ago


Congrats on the feature.  These are some great tips.  I need to get my Facebook page going.  I started it and haven't set aside time to get it rolling.

Posted by Brian Brumpton, Boise Idaho Real Estate (Keller Williams Boise) almost 9 years ago


This is a great list ... I haven't been posting to my business page regularly, and that needs to change!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) almost 9 years ago

Great summary Ken. I appreciate the link to Cassandra's blog - I missed her series on Facebook pages. . . I enjoy reading what others have to say on the subject.

PS - I found this post from my Facebook feed! :)

Posted by Debbie DiFonzo, Lebanon MO and Buffalo Missouri Real Estate (Debbie DiFonzo - United Country VIP Realty, SW Missouri) almost 9 years ago

Thanks for the info.  I just can't seem to keep up with all this technology.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 9 years ago

Hey Ken I just realized you're with KW in Naperville.  Do you know Jack Ehlert?  He's my brother-in-law.  The nicest man I've ever met, besides my husband that is.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 9 years ago

Great post Ken!

Lots of good information for everyone!



Posted by Todd Mack, Property Manager Assistant almost 9 years ago

Great tips Ken. I need to go work on mine as well. I have a fan page with several fans... Just need to work up the page a bit.

Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) almost 9 years ago

Marketing is a marathon.  It's not a sprint.  It will take time.  Stay consistent. 

Very true!  You're doing an excellent job of branding yourself.  It will pay off.

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) almost 9 years ago

Ken, after reading John's post I was wondering some of the same things you have written in this post, so it is very timely for me. The local people who have business pages are trying to appear invisible. I can't figure out who started any of them. I don't think they quite 'get it' and I wouldn't either without help from folks like yourself. Thanks :)

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 9 years ago

Congratulations Ken!. I started my Facebook page last month, after I went to a Raincamp seminar. From he beginning, I had lots of requests from my personal friends and family members wanting to become my Facebook friends. I've not done it yet, because I want to keep my business friends separate from my personal ones and I've heard that it's better to avoid making Facebook groups. So, still I'm undecided. Thanks for the blog!

Posted by Shirin Sarikhani, RESA-Pro (Seattle Staged To Sell almost 9 years ago

I've got a Facebook fan page and around 120 fans.  It really does work.  I also do a "press release" of sorts whenever I post a new blog post.  I am tracking the clicks that I get through  I also go ahead and release it on my twitter account and do a separate url for that one.  Then I can really see what articles people like to read and custom tailor it to their likes!!!  Good stuff!

Posted by Emily Lowe, Nashville TN Realtor (The Lipman Group | Sotheby's International Realty) almost 9 years ago

Thanks for your post.  I once declined to add a real estate contact because I only use Facebook for family and friends.  I hope your links will show me how to add a business function.

Posted by Richard T. Dolbeare, R(B), ABR, CRS...Hawaii Multi-Island Specialist (Keller Williams Realty Maui) almost 9 years ago

Thanks for your tips.  I bookmarked it after reading John's post ... now I have MORE to add to my Things To Do list ... which somehow just keeps growing.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) almost 9 years ago

Ken, I have great success balancing business and personal on my regular Facebook page.  I really don't see the value in SEPARATING these two parts of who I am....  I get referrals, buyers and sellers.

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) almost 9 years ago

How did you get the custom URL for your page? I can't seem to figure out how to do this for fan pages!

Posted by Erin Newington, Elk Grove Realtor ((916) 585-3858 ) almost 9 years ago

Ken, how  many actual deals have you done off Facebook in the past six months

Posted by Dave Humphrey, Broker, Real Estate Advice You Can TRUST! (RE/MAX Marketplace) almost 9 years ago

Good post. I wasn't sure why a Fan I know.

Posted by Rich Cotton, Waterfront Specialist Cecil and Kent Counties MD (Rich Cotton The Waterfront Specialist EXiT Preferred Realty ) almost 9 years ago

Ken nice job with your tips! You are right on the money every Realtor should have a page.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) almost 9 years ago

Good morning, Ken.  Thanks for sharing this information.  It is great!

Posted by Jason Rose, (123 ConEd LLC -- Michigan real estate continuing education) almost 9 years ago

Thanks for the tips Ken!! Awesome!! I am going to make my facebook page shine!!  All the best!!

Posted by Stephen Arnold, CRS, GRI, SFR (HomeSmart Elite Group) almost 9 years ago

I am just sitting up my Facebook business page and will heed your suggestions. Thanks,

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty, Martha Hilton, Broker) almost 9 years ago

Ken: Thank you. I'll have to go to work on this.

Posted by Paul McFadden, Pest Control, Seattle, WA. (Paratex) almost 9 years ago

Hi Jason, Bill, Rich, Dave, Erin, Janna, Maureen, Richard, Emily, Shirin, Sharon, Bruce, Roland, Todd, Tammie, Debbie, Richard, Brian, Jenny, Mary, Kyle, Patricia, Evan, Melinda, Renee, Jessica, Chris and Larry.

Wow.  Love features.  Always lots of work to do the next day!  Thanks everyone for stopping in.

Yes I know Jack.  Well.  He is a great guy.  Tell him I said hi!

Janna, whatever works for the individual.  I just like posting and having four words broadcast "Ken Tracy Real Estate".  I don't want anyone forgetting...

To create your own URL:  goto  I think it should be fairly easy from there.

To syndicate your posts:  I actually don't.  Yes, I send them to Twitter via the settings page on my profile.  As far as facbook, I like to pick which posts go where.  I usually do it manually.  I am sure there are some great tutorials here on AR!

Thanks again for reading everyone!



Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 9 years ago

I run ads on FB also. They generally run me about $1 a week. Yes, that low. I set up my page a few months ago and have 157 fans, which are very different from my friend list.

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) almost 9 years ago

Hi Erica.  That is what is great about the ads.  You can budget any amount you want...

Congrats on your page and thanks for stopping in,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 9 years ago

Ken--I am so glad you stopped in for coffee and GN Bread.  This is just the information I have been searching for.  I will bookmark and I will give this info to my daughter who is Property Manager.  Mary

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) almost 9 years ago

Thanks!  I just started a business page after reading John Novak's post, but there's a lot to learn!  Your comments are very helpful also.

Posted by Barbara Linick (ERA Troy, Realtors) almost 9 years ago

Thats what I like about Activerain, all the sharing of information. Thanks for the link to the Facebook username link. Now to work on my Fan pages.

Posted by Eva Aliaga, Boca Raton & Delray Beach: SE Florida Real Estate (Keller Williams Realty Boca Raton almost 9 years ago

I really need to start focusing a little more on my Facebook page. With these tips, I think I will start today. Thanks for the post and congratulations on the featured post!

Posted by Blake Rickels, "The Name Friends Recommend" (Keller Williams Realty) almost 9 years ago

These all sound like good tips and something that will help.



Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) almost 9 years ago

Thanks for the information....I think I need to do it!

Posted by Damon Gettier, Broker/Owner ABRM, GRI, CDPE (Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert) almost 9 years ago

Thanks Ken,

I've got a lot of work to do...


Posted by Gene & Kim Quinney (Northwest Equity Home Sales) almost 9 years ago

Hi Ken, I have a Facebook and I try to do as much as possible with it, but you still gave me some good ideas. Thanks for posting.

Posted by Chris and Maria Jeantet, Redding CA Real Estate Couple (Coldwell Banker C&C Properties) almost 9 years ago

My favorite quote in the whole post?  "Marketing is a marathon.  It's not a sprint.  It will take time.  Stay consistent.".  Keep up the good work.

Posted by Richard Green (U.S. Cybertek, Inc.) almost 9 years ago

Ken, I've read a lot about FB on Active Rain but your post really made a lot of sense to me.  I get it now (or at least I think I do).  I too love the "Marketing is a marathon..." adage.  So true.  Thanks!

Posted by Susan Brown (Keller Williams NE, Kingwood Texas (Humble & Atascocita too)) almost 9 years ago

Great information! Also keep in mind if agents are promoting listings on Facebook, they need to be doing this through a fan page and not a personal page as that can be a violation of Facebook rules. Secondly, remember to get approval from your clients before posting a listing on facebook.

Posted by Amy Robey - Communications Director for MORe almost 9 years ago

Hi Amy, Susan, Brian, Chris, Maria, Gene, Damon, Bob and Caroline, Blake, Eva, Barbara and Mary.  Thanks so much for stopping in.

Amy, are you saying Facebook doesn't allow listings on profile pages?  I haven't heard that.  Not sure I believe it...

Marketing is a marathon.  People expect results to quickly...

I am happy any are inspired to work on their pages.

If it wasn't fun, I wouldn't do it.

Thanks so much,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 9 years ago

I need to spend more time on my business pages.  I spend most of my time on FB on my personal page.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 9 years ago

Hi Christine.  I am active on my personal page as well.  I use it to develop relationships...

Those relationships become "fans".

Thanks for reading,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 9 years ago

Ken - I must admit I have not set up a facebook fan page, like you I thought who will be my fan? This is great information/tips and I might just take the plunge.  Thanks for the great info!

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) almost 9 years ago

Thanks for the link to Cassandra's posts - so much to go through, but I am always open to fresh perspectives when it comes to my branding/marketing!

The Stage Coach Austin Home Stager

Posted by Michael Fontana, @ The Stage Coach (Round Rock Home Stager Austin Home Staging) almost 9 years ago

Hi Michael and Michelle.  Thanks so much for reading.

I have enjoyed the business page.  It continues to grow.  Very exciting for me.

Cassandra wrote a great series of 50 tips for Facebook pages.  She still owes me 10!!

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 9 years ago

All good advise.  I need to get working on my Facebook page and then I need to get people to subscribe to it.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) almost 9 years ago

Hi - I'm baaaack .

Couple of questions.  Is there a Facebook fanpage directory?  How do I find the fan pages for people I might like to follow?

Like you I add links to my fanpage manually.  They go from AR automatically to Twitter and my Facebook personal page. 

The only thing I don't like is the name.  "Fan".  I don't know, it just makes me feel like I'm following a sports team or something lol.  Doesn't sound very business like. 

I'm going to add it to my email autograph and I've added the widget to my website.  Now for the life of me I can't remember the other question I was going to ask you lol.

Maybe I'll be back.


Posted by Jenny Kotulak, Broker - Oakville Ontario Real Estate (RE/MAX Real Estate Centre Inc., Brokerage) almost 9 years ago


Good reading. Now I can use your tips from here to improve my Facebook fan page, which it definitely needs.

Posted by Esko Kiuru almost 9 years ago

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