Ken's Naperville Real Estate Blog : THERE ARE NO MAGIC WORDS. THE KEY TO MARKETING IS CONSISTENCY...

THERE ARE NO MAGIC WORDS. THE KEY TO MARKETING IS CONSISTENCY...

I read an interesting post this morning...

It was titled "Finally!!! I Found A Door Drop Flier That Worked!" and written by Karen Fiddler out in Mission Viejo California.

It was featured on Active Rain.  After reading it, I found myself somewhat torn...

In the post, Karen writes that she had apparently found a marketing piece that worked.  It was a list of what Karen brings to the table as an agent.  She shares the words in her post...

While I am pleased that she found success in her marketing and am happy she may have inspired a few more Realtors to give print marketing a try...

I am still somewhat hesitant...

I don't care if Shakespeare handles your marketing...       

There are no magic words.  The key to marketing is consistency.

Ken

Comment balloon 11 commentsKen Tracy • June 29 2010 09:30AM

Comments

Hi Ken -- I agree that consistency is key. But, Karen's focus on letting people know the benefit she brings to them is very smart.

Posted by Lottie Kendall, Serving San Mateo County and San Francisco (Today | Sotheby's International Realty) over 7 years ago

Consitency is the key in marketing and lead generating! 

Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) over 7 years ago

Ken - that is great that she found something that works for her. I will still have to agree with you that consistency is the name of the game.

Posted by Robert Schwabe, Orange Park Real Estate (EXP Realty) over 7 years ago
Ken, I'm all for whatever gets results.
Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 7 years ago

Hi Ken,

The best marketing piece not sent out consistently, won't work....

Trudge on, focus, consistency wins every time!

Best regards,

Posted by Judi Boad (SOLUTIONS REAL ESTATE) over 7 years ago

Ken,

I agree that the only silver bullet in this arena is consistency and to treat others as you would like to be treated.

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) over 7 years ago

Hi Ken, I agree that consistently providing "something" is what works over time, but variety is the spice of life and that "something" needs to consistently catch attention.  Its helpful to me to have ideas that work for someone shared so I can develop that "something" for my area.  In this case, it certainly does not hurt to remind people what will be done for them. Nice to know it got results, too!

Posted by Bruce Kunz, REALTOR®, Brick & Howell NJ Homes for Sale (C21 Solid Gold Realty, Brick, NJ, 732-920-2100) over 7 years ago

Hi Bruce, Don, Judi, Tammie, Robert, Deborah and Lottie.  Thanks for reading...

I almost used the term "silver bullet" in this post...:)

Certainly we can all improve the message of our marketing...

My point is only that marketing works over time.  I was picturing agents copying her words and wondering where their results were...

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Ken, I think the key is consistancy and the funds to be consistant in what you do.

Posted by Damon Gettier, Broker/Owner ABRM, GRI, CDPE (Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert) over 7 years ago

Hi Damon.  Great point.

I have been short on funds more times than I can remember!

That is now fun.

Thanks for reading,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

I agree and that has been my biggest problem fiding the time to be consistent.  I think I am going to get my wife to help me some this year once the kids get back in school.

Posted by John Walters, Licensed in Louisiana (Frank Rubi Real Estate) over 7 years ago

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