Ken's Naperville Real Estate Blog : Using Facebook to become the "local expert".

Using Facebook to become the "local expert".

facebook

I recently completed my goal of building 33 neighborhood Facebook pages for subdivisions in and around Naperville.  My "farm areas"...

Home in the Historic District, Naperville 
-The Historic District, Naperville is one of my many farm areas

My goal is to become the "local expert" for these neighborhoods.  Facebook, with over 500 million users, is the place to get established as the expert. 

Just two years ago, I would have gobbled up domain names for my neighborhoods, buying them over at GoDaddy for $9.95 each...

But today, I would rather build a page on Facebook.  Pages are better, and they are FREE...

Pages are interactive.  They communicate directly with the audience, and the audience can communicate back.  The audience can ask questions, post pictures and links, and start discussions.

Websites are static, while pages are alive...

So if you hope to become  the "local expert" for a neighborhood, you better get over to Facebook and build your own neighborhood page.

Become the local expert, before someone else does...

Ken

 

Comment balloon 62 commentsKen Tracy • September 26 2010 11:38PM

Comments

I'd be curious to find out how people are to find those pages?  Also, when they get there, you need to have some content there that makes you look like you're "on" it in that area. 

Posted by Lisa Delzompo 951-704-4559, Experienced, Trusted, & On Your Mission: Home (PRW Lending, Inc) over 7 years ago

Ken that is great and you will have to keep us posted on how these do!!!

Posted by Heather Fitzgerald, REALTOR Greenwood Indiana Real Estate (REALTY WORLD-Harbert Company, Inc.) over 7 years ago

Hi Ken,

Wow, what an adventuresome task! I clicked on over to take a look at a few of your pages, you've done a great job. Now a few questions if you don't mind?

1. How are you going to maintain these, or will you have help? 2. How are you planning on promoting/marketing these pages, that is if you do?

I ask that because I've got multiple pages myself (yet nothing like yours) and keeping up with these is a challenge.

Posted by Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co (Preferred Home Brokers) over 7 years ago

I am really curious about the Facebook Pages and how they are valued in the internet.  Need to do more research.  So much too learn, so little time  HUMMMMM.......

Posted by Mary Macy, Top Agents Atlanta Metro (Top Agents Atlanta Metro) over 7 years ago

I'm with Lynda. I would love to know how you're keeping the pages up.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 7 years ago

WTG, Ken.  You are ahead of the curve.

Facebook ranks with Google and YouTube as one of the most searched, most viewed websites on the Internet.

Congrats for getting there first, and Thanks for the Inspiration.

Posted by Fred Griffin, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) over 7 years ago

Thanks Ken....great idea!

Posted by Aida Pinto, Real Estate Broker (562) 916-3237 (United Associated Brokers) over 7 years ago

Great idea but I wonder how much of your time it takes to keep them updated? I am already drowning in so much online stuff, that it becomes overwhelming

Posted by Rama Mehra, Certified Pre-Foreclosure Specialist (Keller Williams Realty) over 7 years ago

You ROCK!  That would be a MASSIVE undertaking, I hope the return on your investment of time is HUGE and continues for a long time to come!

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) over 7 years ago

I find this interesting when I can dominate a neighborhood with my own real estate site that I own.. and could eventually sell.

Posted by Paul Francis, Las Vegas Real Estate Agent - Summerlin Homes (Francis Group Real Estate) over 7 years ago

What a great idea. Thanks for sharing it with us.

Posted by Maureen Fukumoto, Maureen (Help-U-Sell Realty Pro) over 7 years ago

The question I have is... how will you keep all those pages current?

Posted by Jon Quist, Tucson's BUYERS ONLY Realtor since 1996 (REALTY EXECUTIVES TUCSON ELITE) over 7 years ago

Ken - Thats great. I just don't know how you keep up with all of them.

Posted by Robert Schwabe, Orange Park Real Estate (EXP Realty) over 7 years ago

I think you are on to something here.  What a great idea.  I wonder what is going to happen in twenty years when all the new agents then are not going to be found on the internet...

Posted by Nancy Frimann, California Real Estate Broker (Eagle Ridge Realty/Signature Homes & Estates) over 7 years ago

Ken - It is very impressive to have so many communities on Facebook. 

Posted by Marc Swartz, Principal Broker / Mortgage Broker, AMP (Mortgage Finders Canada Inc., Mortgage Brokerage, Lic# 11118) over 7 years ago

Hi, Ken,

Do you classify the pages as "community pages" or "official pages?" This is a great idea you have and I would like to do this, but I am not sure how to proceed.

Thanks, Lin

Posted by Lin Wetzel, People Prefer OUTSTANDING Properties! tm (Outstanding Staging) over 7 years ago

Ken, That's great. I see that you haven't answered and activerain posts. You must be busy managing all those pages. I have to ask again a few questions:

  1. How do you plan on managing all those pages?
  2. How do advertise the pages?
  3. What do you post on the pages?

Posted by Bob Drawson over 7 years ago

Good luck Ken, don't take on more than you can handle. To keep people coming back you need to add a few status updates. I look forward to your new adventure.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 7 years ago

Ken awesome job. You are right about the fact that you can interact. That is huge!

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 7 years ago

I'm going to jump on board here and ask the same question.  How do you maintain all of these?  I have a hard time maintaining my personal page and business page, couldn't imagine 33 more to manage.  I agree that it's a great idea and am going to look at doing something similar. 

Your friends in Fort Wayne

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) over 7 years ago

Ken, I can see where Facebook has an advantage over a static site. Good luck with your venture.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 7 years ago

Ken,  I have one and find it daunting. I can't imagine how you are going to maintain 33! Keep us posted, if you have time!

Posted by Gail Szeluga, Manalapan, Marlboro & Monmouth County (Weichert Realtors-Marlboro, Manalapan) over 7 years ago

Great idea... if you want to become the neighborhood expert.

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 7 years ago

Hi Michael, Christiansens, Bill, Missy, Bob, Lin, Mortgage, Nancy, Robert, John, Maureen, Vegas, Janna, Ramma, Aida, Fred, Christine, Mary, Lynda, Heather and Lisa.

Good morning!

Posted this, went to bed, and woke up with a gold star!  Love it.

First off, I wouldn't recommend anyone do 33.  It is too many.  I am a bit OCD, so I am managing (barely).  I would start with one and develop.

I have been writing quarterly market reports (including pictures) for these neighborhoods (again too many).  This gave me a great head start as far as content goes.

I also post pictures, stats from the MLS, any info/links I find worthwhile.

My two most popular pages have 26 fans each, and I have only been doing this 3 weeks.

I suggested each page to anyone I knew in the neighborhoods that were on Facebook.  I have also posted the links on my own business page.  I am also interested in running ads on Facebook for each neighborhood.

I try to post to each page at least twice a week.

I am sure I will do a follow up post with more detailed info...

Thanks again everyone!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Hi Gail and Fernando.  Thanks for stopping by!

I make these official pages, not community pages.  I hear FB can take your community pages back...

Gail, it has been keeping me busy.

Thanks again!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Building a community on Facebook can be a long, arduous process. But when it's done correctly, it can be very beneficial. Congratulations on meeting your goal!

Posted by Aaron Seekford, Ranked Top 1% Nationwide 703-836-6116 (Arlington Realty, Inc.) over 7 years ago

Great idea. You have made yourself invaluable to the people of Naperville.

Posted by Ilyce Glink, Best-selling author, award-winning TV/radio host. (Think Glink Media) over 7 years ago

Thirty three...wow. That is a lot of hard work and you desrve to get lots of leads from this effort!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 7 years ago

Thanks for the worthingwhile post today. i enjoyed the read.

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) over 7 years ago

Ken, I started doing this myself, but I wasn't sure what to do with them or how to get the neighbors to join the pages.

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 7 years ago

Ken, Wow, what an undertaking.  I just put up my first community page for an area that I farm.  Working on getting fans and posting content.  I don't post the page, I post to a web site about the community that I am also developing hand in hand with Facebook.  Going to head over and take a look.  

Posted by Kim Peasley-Parker (AgentOwned Realty, Heritage Group, Inc.) over 7 years ago

HI Ken - wow that is a massive undertaking, and keeping up with it as well. I love the FB pages as well, but not sure I could keep up with that many!

Posted by Sharon Paxson, Newport Beach Real Estate - Arbor Real Estate (Arbor Real Estate) over 7 years ago

Hi Kim, Connie, Patricia, Ilyce, and Aaron.  Thanks for reading.

33 is a lot!

Several of my neighborhoods are still quite quiet, with only myself and my wife as fans...

However, a few are coming along nicely.  Their is a viral nature to Facebook that spreads the word...

Check out the Historic District link in the post.  I am starting to get some activity there.  The fans seem to like it...

I think it's exciting!

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Ken -

I went on and looked at your Facebook page but what I couldn;t see is how people find out about YOU.  What am I missing?

Posted by Michael Bergin, Northern Virginia Real Estate (Coldwell Banker Residential Brokerage - ABR - SRES ) over 7 years ago

Hi Ken~  Wow!  Now that is a lot of work!  Good for you.  I hope you get lots of business from them too!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 7 years ago

I think I am about the only person not on Facebook. Haha. Guess now is the time to join :)

Posted by Ryan Case (Pacific Servicing) over 7 years ago

33 of them? Way to go. I know it's free but it takes time. Now ... you have to keep updating them too. 

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) over 7 years ago

Wow, what an undertaking.  Maybe you could team up with the HOA (if any) in these communities, and have them provide some of the content:  yard sales, HOA meetings, etc.

Posted by Don Corson (Coldwell Banker King Thompson) over 7 years ago

It sounds like a great idea but like many other people I'm not too sure how those pages work on facebook?

Posted by Veronica Huerta (SCA Real Estate) over 7 years ago

Ken, Thanks for some great Facebook advice. Hope you get some business from yours.

Posted by Jeana Cowie, Broker Associate, ABR, CRS, GRI, SRES (RE/MAX Real Estate Limited) over 7 years ago

I make these official pages, not community pages.  I hear FB can take your community pages back...

So you can claim a neighborhood and check that you are the official representative of this person business etc? Isn't the town of Napperville the official person. It says you have to be an official representative? Couldn't some burecrat claim it from you?

Posted by Mitchell J Hall, Lic Associate RE Broker - Manhattan & Brooklyn (The Corcoran Group) over 7 years ago

How on earth do you have time to post to all of them daily?  I have trouble fitting in 3 of them, along with doing business and blogging.

Posted by Margaret Woda, Maryland Real Estate & Military Relocation (Long & Foster Real Estate, Inc.) over 7 years ago

Ken- It is a good idea however I would not put all my focus and energy in any project ever again, where you are the tenant and the landlord has the ability to change the locks. You don't own Facebook and they are the ones who can change the rules at any time. SO while working on Facebook pages for communities is good you still need to have your own sites and wordpress sites to mimic those pages in case the locks do get changed. 

Also, make sure you don't set them up in the community area but in your real estate business area in the form fields to choose from in Facebook pages. Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 7 years ago

Ken- It is a good idea however I would not put all my focus and energy in any project ever again, where you are the tenant and the landlord has the ability to change the locks. You don't own Facebook and they are the ones who can change the rules at any time. SO while working on Facebook pages for communities is good you still need to have your own sites and wordpress sites to mimic those pages in case the locks do get changed. 

Also, make sure you don't set them up in the community area but in your real estate business area in the form fields to choose from in Facebook pages. Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 7 years ago

Hi Margaret, Mitchell, Jeana, Veronica, Don, Erica, Ryan, Vickie, Michael, and Sharon.  Thanks for reading.

I don't post daily to them.  I try and post something twice a week or so (unless I have more to say).

I think working w/ the HOA is probably a great idea.  Haven't done that yet.

I don't think the city of Naperville has any claim to certain subdivisions...

Michael, most of the information on the pages is mine.  They are blog post/market reports...

Ryan, Get on Facebook!  It is fun and a great way to network.

Again, 33 pages is too many.  I have been writing market reports for these neighborhoods all year, so most of the content is already there.  I add info where appropriate.

Thanks again,

Ken

 

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Hi Katerina.  Good points.

I don't use the community page.  I set them up as an Official Real Estate page.

I also wouldn't put all my eggs in one basket.  I obviously blog here on AR, on Trulia, and do a whole bunch of traditional marketing.

Thanks for reading!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Ken,

In software we talk about scalability and while your setup is impressive its not scalable. I can't see how you can be an active agent and keep all those pages current and maintained. You have much more skill than I if you can pull it off. I give your concept an A+ though...

-Brent

Posted by Brent & Deb Wells, Prosper TX (LivingWell Properties) over 7 years ago

33 is going to take a superhuman effort to stay on top of those.

Posted by Robert Lei, Sunnyvale Cupertino Santa Clara, Palo Alto Mountain View Saratoga Campbell (Century 21 (SUNNYVALE, CA) - (408) 893-2410) over 7 years ago

Also, if someone is interested in 1 of the 33 communities and sees you as the specialist in that 1 community, then you would have to hope they don't find out you are an expert in the 32 other communities.  I think you already understand this because I see you put double quotes around "local expert" in your blog  :-)

Posted by Robert Lei, Sunnyvale Cupertino Santa Clara, Palo Alto Mountain View Saratoga Campbell (Century 21 (SUNNYVALE, CA) - (408) 893-2410) over 7 years ago

But overall, you are doing great by taking action.  Doing something is better than doing nothing.  At the very least, you REALLY will become an EXPERT at Facebook Fan Pages...and that experience can only help you.

Posted by Robert Lei, Sunnyvale Cupertino Santa Clara, Palo Alto Mountain View Saratoga Campbell (Century 21 (SUNNYVALE, CA) - (408) 893-2410) over 7 years ago

Ken:

Wow, how industrious of you to cover 33 neighborhoods, I hope the time your invested will pay off.

Posted by Lorraine or Loretta Kratz, Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) over 7 years ago

Ken:  You have your work cut out for you ... just staying on top of these Facebook pages.  But I think you're on to something by doing it.  Please let us know how your efforts are paying off ... I for one will be interested to see the progress ...

Gene

Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) over 7 years ago

Ken, great idea and good luck keeping on top of all of them.  This is an awesome way of connecting with people in the community.

Posted by Barb Van Stensel over 7 years ago

Hi Brent, Robert Cubed, L+L, Gene, and Barb.  Thanks everyone...

I didn't mean to make this about my 33 new pages.  I know it is a lot.

I already was building the content for those neighborhoods, so I wanted a landing pad for it.

If some don't develop, I am sure they will fade away.

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

Ken, I love this idea.  I just went to your blog that features the pages and then to FB to check them out.  You are doing a fabulous job!  This is amazing.  I'm going to do this as well, but on a smaller scale of course.

Couldn't you hire a virtual assitant to check stats once a week to load on the pages?  I think that would work just fine?  You could always go back in and make it a bit more personal if needed, but the right VA should be able to handle it.

Posted by Elizabeth Cooper-Golden, Huntsville AL MLS (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 7 years ago

Ken congratulations to you on the 33 neighborhoods and Gold Star. Hope you are able to maintain all of it by giving your viewers what they want all the time. Much success to you. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) over 7 years ago

Hi Elizabeth and Lanre.  Thanks for reading.

"The Real Estate Farmer"?  Is that in the traditional sense, or the real estate sense?

Elizabeth, good idea w/ the virtual assistant.  I see you became a fan of Huntington Hills!  Thanks.  That one needs some more development...

It actually doesn't take that long.  In one hour, I can post something to every page.  I do that once or twice a week, unless something needs posted sooner.

Thanks again guys!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago
Ken - wow you certainly bit off a huge workload ..... I hope you have someone who can prep your stats if you are not posting direct from your board stats.
Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) over 7 years ago

Ken congratulations on the featured blog.  I think we need to save and spend every dollar very wisely these days and Facebook is a great way to save money and get good exposure.

Posted by John Walters, Licensed in Louisiana (Frank Rubi Real Estate) over 7 years ago

Ken - This is an interesting idea.  Please keep us updated on how this works for you.  Without an assistant I cant imagine keeping up with so many sites.  As I have gotten busier this year it has been a challenge to keep up with what I am already doing much less add additional sites.

Posted by Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse (Gayle Harvey Real Estate, Inc.) over 7 years ago

Hi Pam, John, and Kathy.  Thanks!

It certainly takes a little bit of time...

I had been collecting pictures and writing market reports all year.  The pages are a nice place to put the content...

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 7 years ago

That is alot of work and time, like the others I can barely keep up, and feel like I'm on the computer too much already.  Sounds like a great venture for you...good luck!

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) over 7 years ago

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