Ken's Naperville Real Estate Blog : 4 Things I Would do if I Were Selling My Home

4 Things I Would do if I Were Selling My Home

4 Things I Would Do if I Were Selling My Home

  1. Price it right
    Pricing is the number one reason that homes either sell or don't.  Overpriced homes don't sell.  Properly priced homes sell quickly.
    The key to knowing proper pricing is knowing the market.  Know the homes that have sold, the homes that are on the market that you will be competing against, and the homes that were on the market but came off without selling.
    An honest analysis of this data will tell you where to price your home.

  2. Put it on the market today
    The market is the market.  It may be better next year.  It may be worse.  No one knows for sure.
    So if I wanted to sell my home today, I wouldn't waste any time. 

  3. Do several low cost improvements
    It is amazing how a few low cost improvements can help a home sell.
    Weeding, fresh mulch, a can of paint, a carpet steamer, and some basic home cleaning products are all you need to get your home ready for sale.  All can be had for less than $100.  The best investment a home seller can make.

  4. Use an aggressive price reduction strategy
    Price it right from the beginning is my #1 goal.  Sometimes that doesn't happen.
    An aggressive pricing strategy will correct any mistakes.
    Give the home 30 days for an offer.  If none is received, lower the home price by 1% every two weeks.  This will keep it in front of your potential buyers, and will get your home sold quickly.


Historic Home in Naperville
-a home in the Historic District, Naperville...


Comment balloon 10 commentsKen Tracy • May 20 2011 11:50PM


Hi, Ken.

Number One is #1.   Fail to price it right, and nothing else matters.

Nice list.

Posted by Fred Griffin, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) about 7 years ago

I agree with Fred.  Number One is definitely #1.  Price is definitely the most important in today's market.

Posted by Vickie Slade, Service You Can Trust ~ Someone You Can Depend On (Colorado Landmark, Realtors) about 7 years ago

Hi Ken - I especially like #3.  I know that sellers have to some extent emotionally already left their old home and don't want to spend time and money working on it, but the rewards are huge for a small investment.  And packing up unnecessary items helps too.  After all, they will have to pack to move anyway, so why not get a head start?

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) about 7 years ago

Hi Ken~  Agree too!  BUt the others are important as well! 

Posted by Karin Lundeen, Realtor Centennial Homes For Sale (Keller Williams Realty - Denver Southlands) about 7 years ago

Like everyone says, number one IS #1. Everything is downhill from there.

Posted by Jon Quist, Tucson's BUYERS ONLY Realtor since 1996 (REALTY EXECUTIVES TUCSON ELITE) about 7 years ago

Another good idea is to CLEAN IT. I've seen a good many grimy homes, and that's a real turn-off.

Posted by Margo Currie (Exit 1 Stop Realty) about 7 years ago

Ken.....#4 is key.  You can do it all, but if you're listening to the BS offered by some realtor stroking you, then all the rest doesn't matter!  You da man!

Posted by Larry Bettag, Regional Vice-President (Larry Bettag - Cherry Creek Mortgage) about 7 years ago


Great suggestions.  Price is key.  Paint, carpet, and front landscaping are big.

Posted by Richard Weeks, REALTOR®, Broker about 7 years ago

Hi Richard, Larry, Margo, Jon, Karin, Susan, Vickie and Fred.  Thanks for stopping by!

Decluttering and cleaning!  Two more great suggestions...

I am amazed how often I show homes that need a little something.  When a lawn is unkept, the home inside usually is too...

Thanks again everyone!


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 7 years ago

No Larry.  You da man!:)

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 7 years ago

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