Ken's Naperville Real Estate Blog : Marketing is a marathon. Not a sprint...

Marketing is a marathon. Not a sprint...

"Does it work, Ken?  Do you get business from your marketing?"  I get these questions a lot from other agents. 

I enjoy marketing.  I think it is fun...

I love putting a product (usually one of my listings) or a service (usually my real estate business) out there, in front of an audience, and watching the results.

I do all sorts of marketing.

I host open houses.  I send out "Just Listed" cards.  I hang newsletters on doors.  I use Facebook Ads.  I write an active real estate blog...

Does it work?  Of course it does.  But just a little bit.  Over time.

Marketing is a marathon.  Not a sprint.  The more you do and the longer you do it, the better it works.

So if you expect your marketing to generate business, you have to do a lot of it for a long time.

Whether I am writing on my blog...

                       ActiveRain real estate agent network                       

Or I am staying in touch on Facebook...


Whether hanging fliers...

                             Hanging Fliers on Doors in River Bend

Connecting on LinkedIn...

                          View Ken Tracy's profile on LinkedIn


Or hosting another open house...

              Ken Tracy Open House Sign on Busy Road      Ken Tracy Open House Sign


It is all part of my long term marketing plan designed to grow my business.  To "spread the brand"...

The more I do, and the longer I do it, the better.

But you have to put yourself out there.  A lot...

Because marketing is a marathon.  Not a sprint...


Comment balloon 29 commentsKen Tracy • December 24 2010 10:09PM


Ken, marketing does take work but it pays off like you said. I love to blog about listings and neighborhoods and the search engines help people find our marketing efforts.

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) about 8 years ago

Ken, I couldn't agree more.  Many agents don't understand that Rome wasn't built in a day!

Posted by Elizabeth Cooper-Golden, Huntsville AL MLS (Huntsville Alabama Real Estate, (@ Homes Realty Group)) about 8 years ago

Hi Mike and Elizabeth.  Thanks so much for stopping by on this Holiday evening...

After 5 years of doing it consistently, I am starting to see some decent results.

It feels good making the phone ring!

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 8 years ago

Ken....if you're marketing on Christmas Eve, they you're in for the marathon!!!!!!  Merry Christmas!

Posted by Larry Bettag, Vice-President of National Production (Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001) about 8 years ago

It's that consistency thing.  Sometimes hard to understand, but there is a reason one trains for a marathon.

Posted by Kate Bourland, Onlilne Marketing Mobile Marketing (Marketing with Kate) about 8 years ago

So true, Ken, so true. I'm curious to know exactly how long it takes if you're an already established name and brand, vs. just starting out. Someone recently opined that it doesn't take months to gain traction online...someone who has been in the business for years...

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) about 8 years ago

Marketing is like laundry. It never goes away and if you want to be good at it just rinse wash and repeat!

Posted by James Harner, James Harner Group - Philadelphia PA Real Estate (Considering Selling Your Home? Call 610-310-7646 first) about 8 years ago

Consistency and creativity=amazing results.

Posted by Dawn Maloney, 330-990-4236 Hudson & Northeastern Ohio (RE/MAX Haven - Northeast Ohio Real Estate Specialist) about 8 years ago


So right. Marketing is a long-term proposition. It involves consistency and patience.


Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) about 8 years ago

Kate mentioned consistency. And another broker friend recently told me, that it didn't matter if it was a newer agent or an agent of 35 years experience, one thing in common is their lack of consistent marketing effort.

Before I started blogging and doing it consistently for 4 years, I would have never understood. Now I have that so seriously, it's the first order of business no matter what.

Merry Christmas and an awesome 2011 to you, Ken!

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) about 8 years ago

Ken - you gave me an idea by seeing your photos! I am going to drop our newsletter off in person in the spring instead of sending it through the mail and see what happens.

Merry Christmas and here's to an awesome 2011 - keep marketing!


Posted by Betsy Schuman Dodek, (Washington Fine Properties - Washington DC Area Real Estate) about 8 years ago

Ken - Well said and so true !  Consistency is the name of the game when it comes to marketing !

Posted by The Somers Team, Real People. Real Dreams. Real Estate. (The Somers Team at RE/MAX Access) about 8 years ago

Run Ken Run...or was it Forest.

Never mind, just being silly this Christmas morning.

Best of success to you in 2011.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 8 years ago

Ken, this is so true. Many people think this is a "get rich quick" business. Not so, it takes some effort to establish that brand. Good Job! Merry Christmas!

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA about 8 years ago

I could not agree more!!!

Here's to a gr8 2011!!

Posted by Noah Levy, Coldwell Banker Highland Park IL (Coldwell Banker) about 8 years ago

HiKen,  Excellent reminder that our marketing efforts have to be for the long term.  So many ploys out there aimed at instant gratification.  Best of the New Year to you !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) about 8 years ago

Good morning sir,

It is the marathon that we forget about seeing that we live in a microwave society, we all want it right now with little work.  Right on point my friend.

BTW, Merry Christmas to you and your family.

Merry Christmas

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) about 8 years ago

Its just another piece of the puzzle. . marketing systems only work when it gets repeated in a consistent basis

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 8 years ago
Many agents don't understand this point, and they also don't understand that all your marketing channels work together to create your brand. It's not one single thing that should be used alone. It's a web of tools that all work together to reinforce to the public who you are and what you do.
Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) about 8 years ago

I'm glad to see that someone else enjoys marketing as much as I do!  It's fun and challenging to keep experimenting to fine tune the marketing for listings to get sold.

Posted by Bob Willis, Orange County & L.A. County Real Estate Agent (Berkshire Hathaway HomeServices California Properties) about 8 years ago

VERY WELL SAID! :) I needed to hear that today- thanks!

Posted by BethAnn Long, Realtor, CRS, e-PRO, Spokane Wa Real Estate (RE/MAX Inland Empire) about 8 years ago

Hi BethAnn, Bob, Erica, Fernando, Don, Bill, Noah, Michael, Missy, C+S, Betsy, Loreena, Claudette, Dawn, James, William, Kate, and Larry.  Thanks so much and Happy Holidays to everyone!

Many of you have put it better than I did!:)

It does take some time.  You can get to the top of google by blogging fairly quickly, but it still takes lots of volume to really build the brand...

And when you do, it is great making that phone ring...

Thanks again everyone, and lets have a great 2011!


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 8 years ago

Awesome post, Ken and OH so true!  I remember starting and working my fingers to the bone--I needed, of course, to know what I was doing but, I felt like I was getting nowhere.  When I realized that it was, indeed, a sprint and not a marathon, I was finally able to 'get it!'  Now, I see results very often but, it's partly from that continuous dripping that I do in a variety of places--and KEEP doing it!  Never stop!  LOL

Hope your 2011 is the best year YET for you!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 8 years ago

Hi Debe.  I am excited about 2011.

Think it will be big!

Thanks for reading,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 8 years ago

"Marketing is a marathon.  Not a sprint.  The more you do and the longer you do it, the better it works."

A key thought for those of us who are just starting out in the world of Direct Mail marketing to reach potential Short Sale Sellers.

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 8 years ago

Repetition...consistency.....rinse, lather and repeat !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) about 8 years ago

Ken - 

Congratulations on a well deserved feature!

Just like LIFE, marketing is marathon!

Posted by Debbie Summers (Charles Rutenberg Realty ) about 8 years ago

Hi Ken- We just ran across this post and couldn't agree more!  As a Real Estate marketing company, we see how our clients benefit from being consistent and creative in their marketing!  We enjoy helping them achieve those goals, and like you said, over time they reap the benefits which can have long lasting results!  We noticed you're also our neighbor!  We're in Palatine and are here to help if you ever need us!  Thanks again for your post!

Posted by RealSupport, Inc., - Virtual Real Estate Marketing (RealSupport Inc.) almost 8 years ago

Hi Real, Debbie, S+D, and T+S.  Thanks for stopping by!

Rinse, lather, repeat.  I like that!

Everyone wants quick results.  It doesn't always work that way.  But with a long term approach, it all works...

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 8 years ago

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