I generally don't think of myself as a guy that likes scripts...
However, after 6 years of selling real estate, I find myself using certain phrases while communicating with my sellers regarding price reductions.
Here are 5 phrases I commonly use when dealing with price reductions:
"What would you be happy to sell your home for today?"
The ultimate question. How much do you want to sell your home for?
"We are close."
This is the proverbial "carrot on the stick". I only say it if it is true, however, it is versatile. Can be changed to "We are getting closer."
"The biggest mistake most sellers make is leaving too much room for negotiation..."
Most sellers worry of being "lowballed", and unfortunately price themselves out of the market. Price it in tight, negotiate less...
"My listings get 2-5 showings per month. If they don't, they are overpriced..."
No matter the market, a home needs activity to sell. Sellers should focus on this...
"Your home will get an offer within the first 10-15 showings. If not, it is overpriced..."
Buyers comparison shop. They look at all of the available competition, and only the best sell.
I hope some of these phrases work as well for you as they do for me.
Read my post "10 PRICE REDUCTION TIPS"