Ken's Naperville Real Estate Blog : My Business Plan for 2012? Consistency...

My Business Plan for 2012? Consistency...

Consistency is the key.

Whether it is exercise, dieting, learning, or marketing.  Results take consistent activity over time.

You have probably heard that "The definition of insanity is doing the same thing, over and over, and expecting different results"? 

Well paint me blue and call me crazy!  I call that persistence. 

So my business plan for 2012?  Consistency.

What does that mean for me?

I will continue posting my online Naperville market reports every quarter.

I will continue delivering my newsletters, the River Bend View and Carrolwood View, every quarter.

I will send out Just Listed and Just Sold Cards to my farm areas.

I will have an aggressive schedule of open houses for my listings.  

                                             Naperville Open Houses

I will be extremely active on social media websites Facebook, Active Rain, and Trulia.

    Facebook             ActiveRain real estate agent network           Trulia

I will continue advertising on Facebook, which I believe is and will continue to be the dominant social network.

I will continue educating myself in the latest in technology and real estate sales...

I will do my best to be friendly, outgoing, and helpful to people I meet.

I will smile.  Often.

I will strive to be the best father, husband, and friend...





Comment balloon 5 commentsKen Tracy • January 26 2012 03:41PM


I like your plan, Ken. I agree--consistency is the key.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 7 years ago

Hi Lottie.  Thanks!  There is lots of pressure to do new things.  New isn't always better!

Thanks again!


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 7 years ago

Ken - I totally agree consistency is key.  I had one person follow my market report for over a year before they called me.  If I would have stopped after a few months I highly doubt they would have called me.

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) about 7 years ago
Hi Michelle. Thanks for reading. Marketing has a cumulative effect.... Thanks again! Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 7 years ago

Gary consistently doing such activities should yield great results.  Best wishes.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) about 7 years ago

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