As a real estate agent, I love the opportunities that the internet and social media give me. Opportunities to market myself, my company, and my listings. The amazing thing is most of those opportunities can be had for little or no cost.
Two example are the real estate websites Trulia and Zillow. I have profiles on both sites, a real estate blog on Trulia, and have received leads and closed business from both in the past...
And they are both FREE.
So why am I paying money for Realtor.com? The honest answer is I don't have a choice. My office has an account and agents are billed $17/month for the Realtor.com service. And while I do use Realtor.com to send traffic reports to my sellers, I can send similar reports from both Zillow and Trulia...
And they are free.
As a business owner, I like to keep track of my expenses, and although $17 per month isn't a lot of money, it feels like money out the window. I don't think I have ever had a client tell me they "found me on Realtor.com."
With all the free marketing available to me, I don't understand paying for a site when similar sites (possibly even superior sites) can be used for free.
So what are your thoughts?
Realtor.com. Would you pay for it?