Ken's Naperville Real Estate Blog : When a customer wants to buy a blue suit, I sell him a blue suit.

When a customer wants to buy a blue suit, I sell him a blue suit.

I was referred a client about two weeks ago.

Nice guy.  Good income.  Great credit.

He wanted to rent a home in either Aurora or Naperville, and he was anxious to do it...

I set him up with an email search, and showed him one that met his needs.  He loved the home and the location...

Since he was a newer client, I hadn't yet run his credit, so I submitted his credit authorization to my mortgage broker who is always quick to respond with a credit report...

When my mortgage broker came back to me with the credit report, he asked "Since his credit is excellent, will he consider purchasing?"

Hmmm.  I never thought to ask...

When a customer wants to buy a blue suit, I sell him a blue suit.

My customer knows exactly what he wants, and is ready to move on it.  I can help him achieve his goals...

So why try and throw in my 2 cents?  For more commission?  To show how smart I am?

I don't think so...

Rule #1 of sales:  Give them what they want...

Ken

 

Comment balloon 3 commentsKen Tracy • May 27 2012 05:34PM

Comments

I often find renters can qualify for a mortgage, but they just didn't know it.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) almost 6 years ago

Ken...

I would ask why they want to rent instead of buy ... buying could make more sense if they are given the facts that they need to make an informed decision.

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) almost 6 years ago
Hi Kathy and Richard. Thanks for stopping in! Perhaps he is unaware, but I think giving Jim what he wants works 99% of the time... Thanks again! Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

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