Ken's Naperville Real Estate Blog : 4 Things You Should Do Every Day with Your Facebook Business Page

4 Things You Should Do Every Day with Your Facebook Business Page

 

 Facebook

 

I love Facebook.  It is easy to use, fun and free.  I have been active on it since 2008, and have watched the site grow from less than 200 million users to over 1 billion during that time.

I have my personal profile which allows me to stay in touch with friends and family literally from around the world...

I also have several business pages.  I have my Ken Tracy Real Estate page, a 365 Things to Do in Naperville page, several neighborhood pages, as well as a page for Naperville Scooter, my most recent passion (obsession?).

I enjoy developing these pages and watching them grow.  They have tremendous business potential.  

If you don't already have a business page, you should. Create a business page on Facebook.  It takes about 10 minutes, and your business will be available to over 1 billions potential customers.  

Once you have it set up, there are several things you can do to maximize your results:

 

4 Things You Should Do Every Day with Your Facebook Business Page

  1. Post
    Every day we have the opportunity to use Facebook to market ourselves, our business, and our pages. Take advantage of this.  Every post is a little commercial for your business, so post regularly.  If you don't, your page will be "Out of sight, out of mind"...
    Facebook posts are best when short and powerful.  Post pictures, links, articles relating to your business, or any interesting events or activity your business is involved in...
     
  2. Engage
    When people comment on my pages, I respond.  How?  I answer any question they ask, thank them for stopping in, or at a minimum, click like on their comment.  I want them to engage in further conversation.  None of us likes to be ignored, so respond to those that took the time, and keep the conversation going...
     
  3. Analyze
    One of Facebook's neat features is Facebook Insights.  This feature allows you to track the results of your page, as well as the results of every post you make.  Use Insights to learn what type of posts your fans enjoy, comment on, and engage in...
     
  4. Advertise
    Use Facebook Ads.  You can budget as little as $1 per day, and you can bid on the amount of money you spend on each ad. 
    I run ads for several of my pages, and Facebook allows me to track the results of each ad.  Tracking the results allows me to improve on my ads.  The better the content of the ad, the more exposure they bring my page.

 

Thanks for reading, and please check out my pages on Facebook:

Ken Tracy Real Estate

365 Things to Do in Naperville, Illinois

Naperville Scooter

Naperville Neighborhoods on Facebook

 

Thanks again!

Ken

 

 

 














 

Comment balloon 105 commentsKen Tracy • November 04 2012 06:37AM

Comments

Ken, good blog on the necessity of posting on Facebook daily.

Posted by Pat & Steve Pribisko (Keller Williams Greater Cleveland West) almost 6 years ago

Hi Ken, I didn't know you could create that many pages I though they cut you off for that.

Posted by Charles Stallions Real Estate Services, Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl. (Charles Stallions Real Estate Services Inc) almost 6 years ago

Hi Pat and Steve, and Joyce.  Thanks for stopping in!

Cut me off?  Nah.  I am one of their biggest promoters.  I don't think their is a limit...

Thanks again!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Ken - Thank you for sharing detailed information about four things to do every day with facebook business page.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) almost 6 years ago
Hi John. Thanks! And you are welcome! Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Good reminder about the ads! I keep meaning to try them. Like being able to set a "cheap" limit!

Posted by Eileen Begley, Monterey Real Estate (Coldwell Banker, DelMonte) almost 6 years ago
Great advice Ken. Thnx for sharing!
Posted by Michael Dunsky, NMLS ID 21372 (Guaranteed Rate ) almost 6 years ago

Great info. I just need to quit procrastinating.

Posted by Bernadette A. James, Broker-Associate, Keller Williams Realty SW (Serving Sugar Land, Missouri City, Richmond and Pearland) almost 6 years ago

Hi Ken, nice post.  We do 3 out of 4.  Thanks for the FB insights info.

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) almost 6 years ago

Good advice here. I have a page that is mostly just blog posts. What is your return on your investment on ads?

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 6 years ago

Some really good basic tips Ken! I'm going to give the facebook ads a try.

Posted by Mitch Muller - Charlotte NC Real Estate, Certified Residential Specialist (ProStead Realty Charlotte, NC CRS SRES mitch@prostead.com) almost 6 years ago

Thanks, Ken, for the reminders. We know what we need to do... but seeing it in black and white can also help light a fire to keep doing it.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage | Charlotte, NC) almost 6 years ago

I have had this on my to do list for 2 years.  I hope your blog motivates me to do this.  Thanks for writing it.

Posted by Ellen Kippel, Licensed NY and NJ realtor 914-588-2365 (Weichert Realtors) almost 6 years ago

Ken very interesting information, thank you for the advice and sharing with us!! Great Post!

Posted by EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD, Short Sales, Foreclosure & Bank Owned Real Estate (LAROSA REALTY) almost 6 years ago

My problem is being consistent....thanks for making it sound so simple!

Posted by Marti Steele Kilby, CRS, Broker/Owner, San Diego, CA (Steele Group Realty) almost 6 years ago

Great info.  I've just started a business page and am frequently posting to it.  I like your 4 things to do every day.  My biggest need is to friend past clients and prospects so they can see what I'm all about.  Working on that part of this puzzle now. 

Posted by Tom Esposito (Alpharetta Home Solutions) almost 6 years ago

Great information.....Thank You for sharing

Posted by Bonnie DuPree (ReMax Mountain Properties) almost 6 years ago

I have several pages but don't promote like I should.  Need to get working on, thanks for the tips.

Posted by Edie Czerniak, My Only Purpose is to Deliver Successful Results (NextHome Advisors) almost 6 years ago

Thanks for sharing. Its good to get info from people who are having success with some of the techie stuff that others may overlook...

Posted by Nichole Willey, Your Cape Cod Real Estate Specialist (Nichole Willey & Associates, Keller Williams Cape Cod) almost 6 years ago

Hi Ken!  Great advice, thanks for sharing. Quick question for you, do you recommend having the Real Estate page as a Company/Organization/Institution Page or a Local Business/Place Page?

Posted by Anne-Britt Ostlund (Mountain Rose Realty, LLC) almost 6 years ago

Ken, thanks for the reminder, good post

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) almost 6 years ago

Great advice that really isn't that hard to implement. i'm gonna have to look into FB Ads.

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) almost 6 years ago

Congrats on the feature and thanks for the facebook tips

Posted by Lori Bowers, The Lori Bowers Group almost 6 years ago

Excellent post and simple reminders, thanks for sharing.

Posted by Cory Fitzsimmmons, Realtor - Denver, CO ReThink real estate group (ReThink Real Estate Group) almost 6 years ago

Very good tips, thank you for posting!

Posted by Anita Tomei (Nipomo Properties Real Estate) almost 6 years ago
Thank you for the very important information. I have been meaning to set up a business Facebook account, but keep putting it off. Today would be the perfect day to start since it is cold and snow on the ground!
Posted by Cynthia Streza, Real Estate Professional (Deer Creek Village Realty, LLC) almost 6 years ago

I like your Ken Tracy facebook site. My frustration with facebook business page is that when I try to share a link I eventually get the pop-up that says "you can't do that". In a nutshell, only 20% of content makes it onto the business page.

Posted by Sylvia Jonathan, Broker Associate, SFR (Coldwell Banker Platinum Properties) almost 6 years ago

Great advice and thanks for sharing.

Best of success to you & thanks for the post!

Posted by Gretchen Bradley (Realty Source Inc.) almost 6 years ago

Thanks for insight...

 

 

 

 

 

 

 

Posted by George P. Cruz Sr., PSL FL CDPE, TRC, CIPS (DR Horton) almost 6 years ago

Thanks Ken. Great tips. What do you advertise on FB?

Posted by Joan Defenbaugh, REALTOR® Defenbaugh TEAM (Keller Williams Capital Partners Worthington & Northwest Columbus) almost 6 years ago

It is always my intention to do all these things. But it seems that every time I start, something comes up involving actually selling real estate so these go on the back burner again.

I am not sure what to do about this. I know I have to get more active on these kinds of sites.

Posted by Thomas McCombs (Century 21 HomeStar) almost 6 years ago

I have several FB pages but having a hard time getting people engaged since FB went to Sponsored Stories.  Anyone else?  Also post views are way down. 

 

Here are a few of mine:

http://www.facebook.com/LianeJamasonRealtor

http://www.facebook.com/pages/St-Petersburg-FL-Homes-for-Sale

http://www.facebook.com/pages/St-Petersburg-Luxury-Homes/

Posted by Liane Jamason, Top 1% Real Estate Broker - St. Petersburg, FL (Smith & Associates Real Estate) almost 6 years ago

Great advice.  I have a Facebook fan page but admit I am sometimes lazy on posting something there.

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) almost 6 years ago
I have a FB page and I enjoy developing it. The challenge for me is how to increase traffic to the page. FB ads seems like a good solution.
Posted by Jaye Seay almost 6 years ago

I do use FB and Twitter, but have yet to gain any business from them... Good tips and I will continue to do so. ;)

Posted by David Evans, HUD NLB Cumming GA (RE/MAX TOWN AND COUNTRY) almost 6 years ago

Ken,  thanks for that advice on advertising.  I guess one dollar is a no lose investment if only to help you improve your ads.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) almost 6 years ago
Great post Ken! I agree, Facebook is a fantastic tool for business and not enough folks are taking proper advantage of it. You can check out my page "Free Resources For Real Estate Agents", I have over 5,000 people on the page now and growing everyday:) https://www.facebook.com/FreeResourcesForRealEstateAgents?ref=ts&fref=ts
Posted by Michael Deery (Citywide Financial Corp) almost 6 years ago
Great post Ken, Facebook is a brilliant tool for ones business! You can check out my business page "Free Resources For Real Estate Agents", there are over 5,000 people on the page now and growing everyday:) https://www.facebook.com/FreeResourcesForRealEstateAgents?ref=ts&fref=ts
Posted by Michael Deery (Citywide Financial Corp) almost 6 years ago

Ken,

Since I only returned to AR today (because I wanted to read YOUR blog,) could you do a blog on Facebook Ads? Or tell me if you already have one in your AR archives?  I'd like to know what type of content you use and what is the return on your investment.

Much appreciated!

Posted by Kathy Opatka, Serving Ocean City, MD, & The Delaware Beaches (RE/MAX CROSSROADS) almost 6 years ago

Ken- Great insight. Facebook is so powerful and an important piece in my marketing.

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group) almost 6 years ago

Thanks for the info, I need to start doing this daily on my site.

Posted by Howard Metts, GRI (Graduate Realtor Institute) (Metts Group at Future Home Realty) almost 6 years ago

God tips! I need to look into the ads part a bit more. I've seen several "guru's" say that it's cost effective.

Posted by Travis "the SOLD man" Parker; Associate Broker, email: Travis@theSOLDman.me / cell: 334-494-7846 (Team Linda Simmons, Enterprise, AL 36330) almost 6 years ago

with our hectic schedules, it's good to have reminders of how easy it is. Thanks

Posted by Pattie Zanders (Exit Bennett Realty) almost 6 years ago

Thank you for the helpful Facebook tips, Ken. Like you, I try to post and engage every day. I also make sure to join Facebook groups that are outside my usual circle. After all, other home stagers won't buy my services, but attorneys or CPAs might.

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) almost 6 years ago

Hi Ken...Like you i have been on FB for a long time, and I have a Bus Page 365 Things to do page and Personal and timeline..I comment a post regularly, cant say it's good for business, Maybe a listing tool.Google+ offers us more opportunity for Google Juice with our AR posts and Connections.

Great Tips

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) almost 6 years ago

Thanks for the tips Ken.  I don't have a facebook page but it's about time I do!

Posted by Nancy Pav, Nancy Pav, Your "GottaHave" Realtor (Long & Foster) almost 6 years ago

Thanks much. I have a FB Business page but it gets neglected. I need to do better. Of course I should lose weight too!

Posted by Jon Quist, Tucson's BUYERS ONLY Realtor since 1996 (REALTY EXECUTIVES TUCSON ELITE) almost 6 years ago

Great Ideas.  I have been stuck in terms of no ideas how to get my fan page making $$$.

 

St Louis Missouri . St Charles Missouri Expert.

 

314-614-1426

Posted by Keith Nash, REALTOR® (Realty Executives Advantage) almost 6 years ago

Great reminder.

How do you keep up with all your pages. Are you posting daily on all of them?

Posted by Honorata Gruzewski, first time home buyers, listings, sales, referrals (Crown Homes Realty, LLC) almost 6 years ago

Yup, been doing everything you mentioned on all our pages for some time now, but trying to get results since FB changed their Edgerank algorithm is tough though, unless you promote some of your posts. Having only 10-16% of your fans see your posts is pretty abysmal. Promoting your posts makes a huge difference in the number of views your posts get. We don't promote all of them, but one we recently did had 230 organic views, 785 viral views and 2,720 paid views. And it cost us 7 bucks.

Posted by Pat & Wayne Harriman, Broker/Owners, Wallingford CT Real Estate (Harriman Real Estate, LLC (203) 672-4499) almost 6 years ago

Great information on Facebook marketing.  Thanks for sharing your expertise with us.

Posted by Rob Renk, AE | Fast Fix/Flip Loans for Residential Investors (Center Street Lending) almost 6 years ago

Definitely consistent and engaged posting has provided my best returns Ken. Being able to see which posts are most viewed also helps in determining what material I post

Posted by Brian Kuhns, Fort Wayne Real Estate by Brian Kuhns (Coldwell Banker Roth Wehrly Graber) almost 6 years ago
Hi Liane, Rob, Jaye, David, Grant, Michael, Kathy, Amanda, Howard, Travis, Pattie, Michelle, Victoria, Nancy, Jan, Keith, Honorata, Rob, Pat, Thomas, Joan, George, Sylvia, Cynthia, Anita, Cory, Lori, Ron, Anne, Britt, Nicole, Edie, Bonnie, Tom, Mati, Emilia, Nina, Mitch, Gary, Bob, Bernadette, Michael, and Eileen. Thanks so Much! Wow! AR pulled a fast one on me and sent this out. So many great questions! My first thought is if you don't have a page (which many commenters don't) start one now. It takes 5 minutes. Invite all your friends immediately. If you have a page, post on it right now! It isn't hard. Post a pretty picture of a home. After you post, thanks those that have visited or liked your post. Do that at lunch. Repeat process tomorrow, and watch the page grow... I will write a post this afternoon with the above info as subject matter... As far as ads, pick your content wisely. Look at the insights feature (posted about above) see what posts get the most traffic (they will be pictures) and use the as content for your ads... Also, remember there is much in a name. My 365 page grows much quicker than my real estate page. It is more appealing to the masses. Be aware of this... Thanks again everyone! If you have specicific questions or just want to chat about anything, call, email, FB me anytime. Or buy me a cup of coffee. I love talking about it... Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Hi Ken,

Great tips.....and clearly I am not maximizing my exposure there......I try to comment back as much as possible and thank all for "liking" my page and reciprocate as well.

I also see your post has hit a nerve based upon all the responses......I have added to my Monday to do list and see if I can make a difference starting today....Thank you for the little shove, LOL.

I am so impressed I am happy to re-blog......Continued success!

Posted by Daniel J. Brudnok, REALTOR, SRES, e-PRO,ABR,GREEN,CSP (Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038) almost 6 years ago

Advertise is the big one and make sure the go to a squeeze page on FB.

Good post!

Posted by Ben Yost - 303-587-4297, FHA, VA, Conventional - Mortgage Loans in De (First Time Home Buyer, Mortgage Rates, Pre-Approval) almost 6 years ago

Great blog! I've had a business Facebook page for about 2 years and there are many analytically tools available now that help businesses monitor what posts are driving traffic and what ones should be tweaked. Such an inexpensive way in interact and remind customers of your business!

Posted by Gina Tufano, Ask Gina & Company, Northern Virginia Real Estate (Ask Gina & Company with Pearson Smith Realty) almost 6 years ago

Great post!!  Now if I can just do it :)

Posted by Stephanie Arnett, SRS, IMSD, Broker Associate, REALTOR (RE/MAX Partners~ Starkville, MS) almost 6 years ago

I am going to re-read this blog post and make sure I am utilizing my Facebook pages as well as possible.

Posted by Nan Jester, Realtor, Exit Real Estate Gallery (Exit Real Estate Gallery Jacksonville Beach, FL ) almost 6 years ago

Thanks for this valuable post Ken! I learn something everytime I read a great post like yours.

 

Posted by Janelle Ancillotti, HSR Certified Home Stager, Syracuse, NY (Seneca Home Staging) almost 6 years ago
Hi Dan, Nan, Steph, Gina, and Ben. Thanks! I have a follow up coming this afternoon. More of a starter kit. Stay tuned! Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

HI Ken, great post and good list.  We are doing 1-3 but not advertising.

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) almost 6 years ago

Ken, glad to hear that the advertising is a worthwhile investment on Facebook.  We'll look into that, as we've been encouraged by our web designer to do so as well.

Posted by Jeremy Wrenn, Founder, Wrenn Home Improvements almost 6 years ago

Hi Ken,

Thanks for some excellent advice for Facebook pages. It is tough to manage these pages, on top of everything else, but this is a great reminder to be proactive.

Posted by Jeana Cowie, Broker Associate, ABR, CRS, GRI, SRES (RE/MAX Real Estate Limited) almost 6 years ago
Great ideas! I will be working on my business page this week!
Posted by Lanise Warrior-Johnson, Real Estate Specialist (Real Estate Brokers Services, Inc.) almost 6 years ago

Thanks Ken for suggesting that we link to your pages. 

Another light bulb moment for me when I saw how you broke down each neighborhood to a page and that is where YOU (not necessarily someone else) entered a post each day.  Your post was short and informative.  I was concerned that it needed to be a 300 word post each time we wrote something.

I love lightbulb moments!!!

Posted by Mary Lou Skowronski, Newport Beach CA Homes Realtor (Berkshire Hathaway HomeServices California Realty) almost 6 years ago

Great post!  I'll check out your pages.  I'm also writing a blog and linking this post to encourage us to like each other's pages.  Thanks!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) almost 6 years ago

Ken:

As much as I'd like to THINK I know Facebook, I think I know little! 

Two Questions --(can you message me...I will forget to come back!)

 

Promoting your posts makes a huge difference in the number of views your posts get. How do we do this?

And your Ads? Can you contribute any direct Buyers or Sellers from a Facebook ad?

 

 

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale (MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living) almost 6 years ago

Ken, I have exactly those two questions that Ken asked.... how do you promote your posts and the questions about ads. And, Ben (#55) said to send them back to a squeeze page....??? Much thanks in advance.

Posted by Paula Bradfield, Your Salida Colorado area Realtor Team (Bradfield Ramsey Group) almost 6 years ago

Great information, looking forward to seeing your replies to the various questions asked in some of the posts!

Posted by Steven Pahl, Real Estate Consultant Tampa, FL 813-319-6423 (Keller Williams Tampa Properties) almost 6 years ago

Ken, great Facebook tips blog.  We have a biz page on Facebook, but are not using it to its max. 

Posted by Pat & Steve Pribisko (Keller Williams Greater Cleveland West) almost 6 years ago
Hi Paula, Midtwon, Jan, Mary Lou, Lanis, Jeana, Jeremy, Bob, and Janelle. Thanks so much! I have never promoted a post. Not that it doesn't help, but just a new feature. I believe you click on promote next to your post, they offer to put it at the top of your friends home page, and you pay $7-$10. Again, I have not done it. Direct sales from ads? No. I have a limited budget, and even with those limitations, I have added 100s of fans (especially to my 365) page. What we do with those fans is a topic for another post... I would recommend trying the ads on a small budget. Use a cool picture, and a few simple words. It will keep you coming back to your FB page, and then, hopefully, you will post on it, building more traffic... I get a large number of activity without promoting. I hear activity is down, but not mine. Love my writing causes light bulb moments! Finally, I wrote a post today titled 6 Easy Steps to Building you Business Presence on Facebook Today. Great for those getting started... http://activerain.com/blogsview/3514324/6-easy-steps-to-building-a-facebook-business-presence-today Thanks again! Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Thanks Ken, four things that I haven't been doing, but will start doing right away!

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams fox cities) almost 6 years ago

Thanks for the tips on using Facebook.  I am glad that you have had success.

Posted by Rob Renk, AE | Fast Fix/Flip Loans for Residential Investors (Center Street Lending) almost 6 years ago

Consistency is the key and yet so difficult to accomplish.

Posted by Mary Lou Skowronski, Newport Beach CA Homes Realtor (Berkshire Hathaway HomeServices California Realty) almost 6 years ago

Hi Ken,

Great post and information. I have a personal and business page never thought about other pages though good idea.

Posted by Steve Higgins (RE/MAX Kelowna) almost 6 years ago

Yep, I don't do all of those things on a daily basis and I know I should.  Priorities....I definitely don't use social media as well as I should. -Kasey

Posted by Kasey & John Boles, Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties (Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com) over 5 years ago

Ken...76 comments and no feature?  I just suggested.  This is great advice for a FB neophyte like me.  I just joined FB...I know, I know...and am meeting a friend today to help me develop a presence.  I found your post thanks to Winston's reblog.  Have a wonderful day.

Posted by Mona Gersky, GRI,IMSD-Taking the mystery out of real estate. (MoonDancer Realty, Dillsboro,NC) over 5 years ago

I agree with everything you said.  You do need to post consistently on each page and each post needs to have some sort of value for at least half of the people who will read it.  People need to utilize Facebook to their advantage, as you won't find a better place that is free.

Posted by Deleted Account over 5 years ago

Thanks Ken! This may sound silly but I really love my Business Facebook page! But I don't post everyday, I try to post every couple of days. I noticed I get better responses that way. I am going to try the ads tho, I am curious to see the tracking.

Thank you again and have a great week!!

Posted by Terrie Leighton, Reno Real Estate Agent ~ Selling Homes in Reno (Ferrari-Lund Real Estate ) over 5 years ago

facebook ads are the key ingredient to this recipe

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) over 5 years ago

Hi Ken and we do post to our FB page our AR post every day.  But we are moving to Google +.

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) over 5 years ago

I do not use Facebook as well as I should.  But thanks for the post.  I will keep this in mind.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 5 years ago

Great information.  Thank you because my page is doing what you said it shouldn't, just sitting there get lot and forgotten.

Posted by Sharon Sanchez, Your Number "1" Source For Real Estate. (Ace Home Realty) over 5 years ago

I'm getting lots of unwanted email ads from sellers of all types of products and services, including adult ads for services, which is disgusting that I must delete daily, so my question is how do you prevent being a nuisance to your friends, so they don't cut you off? Any assistance would be appreciated. Thanks for your post.

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) over 5 years ago

I think the main with Facebook is consistently posting something.  I think Google still gets you more action though.  Facebook is for fun but Google is for serious searchers.

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) over 5 years ago

Hi Ken - we haven't advertised on FB yet, although we have a pretty active business page. I'm glad ot see that you're finding it a worthwhile investment - it may be in our future.

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) over 5 years ago

On Sunday evening, I like to write up 7 posts and then schedule them for each day of the week. It only take a little time but pays off. I usually get comments and it's amazing to me the number of "non friends" that comment back. I think it's a great prospecting tool (I've gotten many leads from it and some closings and have only really paid attention to my page for about a year.

Posted by Sharon Sapp, For Old Fashioned Service with Today's Results! (Century 21 Gold) over 5 years ago

I suppose I should really do something with my business page. But FB is a place for me to just have fun and reconnect with my actual friends. 

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) over 5 years ago

great insight. How often do you change your background photo or should you leave it the same?

Posted by MikenMarie Edwards, "We Bring You Home To Colorado" (The FoCoHomes Group with) over 5 years ago

Ok, Ok, I will work more frequently with Facebook....originally I found it to be a nuisance and a colossal waste of time but I wil give it another go

Posted by Paddy Deighan JD PhD, Paddy Deighan J.D. Ph.D (TimeshareLawyers.pro) over 5 years ago

Ken you are a facebook guru, congrats. Maybe you would help me out. I am stuck on what to call my facebook business pag,my name, neighborhood, 365 things to do... Does it really matter? or just pick one? Thanks

Posted by Dolores "Dee" Mauriello, Realtor, Homes For Sale Wayne NJ (Weichert Realtors) over 5 years ago

Mike & Marie (#89), Some pages it is good to change photos and some are not.  I have 3 business pages and each one serves a different purpose.  One one page, which is strictly real estate postings, I don't change the background photo, which includes price and mini photos on the photo, as it is a photo of one of my listings.  Once it sells, I will change it then to a different listing.  I have one business page for general information in and out of Fort Myers, which is where I live.  I change the background photo about once a week on this one, which are all scenery photos of Fort Myers.  The last page is my farm area, which I just started and I will probably change that one about once every 2 weeks.  How often you change it depends on what merits a change.

 

Dolores (#91), I suggest a little catchy name with key words that tells a little about what you will be posting.  Try to include city or area in the name.  To give you an example, the 3 pages in previous paragraph are "Your Real Estate Buddy," "Buddy Knows Fort Myers Real Estate" and "Myerlee - Real Estate at its Finest."

Posted by Deleted Account over 5 years ago

Ken, I am so far behind on Facebook that I have not created a business page.  It is now on my list, as I redesign all my media sites.

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) over 5 years ago

way too much social media stuff to deal with ... almost need someone just to manage my social media presence...seems not too much time left for business ... but great hints here .. I will have to check out some of the features you mentioned

Posted by Lehel Szucs, REALTOR of choice (All Seasons Real Estate, Inc.) over 5 years ago

 

Hi Ken,

 

Great post and and love the ideas about having other business pages for neighborhoods etc.

Posted by Tyler Soulliere (Windsor Realtor) over 5 years ago

Thanks for this Ken... I struggle with the Facebook concept every day. Will try to use your ideas and do better!

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage | Charlotte, NC) over 5 years ago

So much to try to do with FB and all these pages I have come back 3 times to read this and now I will see what else I can get done on my FB page

Posted by Charles Stallions, 800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl. (Charles Stallions Real Estate Services ) over 5 years ago

Hi, I love the 365 things to do page - I'm going to have to try something like that. I'm already doing Pinterest activity boards for the area but hadn't thought of it for Facebook. Thank you! And thanks for the ad info. I will definitely keep that in mind for future reference :) 

Posted by Kaye Swain, Your Roseville Real Estate Agent (Keller Williams Real Estate Roseville CA) almost 5 years ago

Thank you Ken - good info for a New Year resolution.

Greeting from Agent Mary Lou Skowronski, Newport Beach CA homes for sale.

Posted by Mary Lou Skowronski, Newport Beach CA Homes Realtor (Berkshire Hathaway HomeServices California Realty) almost 5 years ago

Hi Mary Lou, Kaye, Charles, Nina, and everybody else that I missed!  Wow!!  I have been reading a few of my older posts, and really appreciate all these comments!

Thanks again!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 5 years ago

Thanks for the tips Ken. I'm just getting started with my fb page - can't wait!!

Posted by Jill Saddler, Draper Utah Real Estate Professional - 25 years+! almost 5 years ago

What are the best ways to get more likes on your fan page?  Any suggestions?

Posted by Chris Taylor, Keller Williams Realty almost 5 years ago

Hi Chris and Jill.  Thanks!

Chris, first step is inviting all your Facebook friends.  Have you done that yet?  It takes time, but it works...

I have written several posts about FB.  If I hear back from you, I will look them up...

thanks again!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 5 years ago

Thanks for the encouragement. I really need to explore Facebook ads. 

Posted by Kaye Swain, Your Roseville Real Estate Agent (Keller Williams Real Estate Roseville CA) over 4 years ago

Want to make $360,000 a year from facebook? 

Virginia Munden did...  Along with 36 referrals! Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate. 

www.TheNicheAgent.com/Episode21

Posted by The Niche Agent, Your Niche Is Our Niche (The Niche Agent) over 4 years ago

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