I love Facebook. It is easy to use, fun and free. I have been active on it since 2008, and have watched the site grow from less than 200 million users to over 1 billion during that time.
I have my personal profile which allows me to stay in touch with friends and family literally from around the world...
I also have several business pages. I have my Ken Tracy Real Estate page, a 365 Things to Do in Naperville page, several neighborhood pages, as well as a page for Naperville Scooter, my most recent passion (obsession?).
I enjoy developing these pages and watching them grow. They have tremendous business potential.
If you don't already have a business page, you should. Create a business page on Facebook. It takes about 10 minutes, and your business will be available to over 1 billions potential customers.
Once you have it set up, there are several things you can do to maximize your results:
4 Things You Should Do Every Day with Your Facebook Business Page
Every day we have the opportunity to use Facebook to market ourselves, our business, and our pages. Take advantage of this. Every post is a little commercial for your business, so post regularly. If you don't, your page will be "Out of sight, out of mind"...
Facebook posts are best when short and powerful. Post pictures, links, articles relating to your business, or any interesting events or activity your business is involved in...
When people comment on my pages, I respond. How? I answer any question they ask, thank them for stopping in, or at a minimum, click like on their comment. I want them to engage in further conversation. None of us likes to be ignored, so respond to those that took the time, and keep the conversation going...
One of Facebook's neat features is Facebook Insights. This feature allows you to track the results of your page, as well as the results of every post you make. Use Insights to learn what type of posts your fans enjoy, comment on, and engage in...
Use Facebook Ads. You can budget as little as $1 per day, and you can bid on the amount of money you spend on each ad.
I run ads for several of my pages, and Facebook allows me to track the results of each ad. Tracking the results allows me to improve on my ads. The better the content of the ad, the more exposure they bring my page.
Thanks for reading, and please check out my pages on Facebook: