- Create a page
If you don't yet have a page, steps 2 through 6 will have no value, so create a page. It only takes a few minutes. But before you go, just a few thoughts about creating the page:Choose the page's name wisely. There is much in a name, and your marketing success may hinge on the choice of name. After your Facebook Page reaches 100 fans, you will not be allowed to change the name, so pick a good one.Select a Username. When you set up your page, you will be asked to choose a username. This is cool. You can use this username on your marketing material like business cards, fliers, and signs.
Your username will look something like Facebook.com/TracyRealEstate (my real estate page's username). Again, once you choose a username, it can't be changed, so pick a good one.
Select a nice picture for your page.
Don't spend too much time choosing a picture, because you will be able to change it at any time. However, the picture you choose will be on every comment and post you ever make, and FB is a visual medium, so choose a nice one.
Now please, if you don't have one, go Create a business page on Facebook, before proceeding to steps 2-6.
- Invite all of your friends to follow your page
All of them. This is no time to be shy. If you don't invite all of them, you will spend days deciding who you should ask and who you shouldn't. Save yourself the time and mental agony. Invite them all. This will only take a few minutes, depending on the size of you friends list, so do it now.
- Post something on your page
They say content is king. Not so sure about that, but I do know the power of the page comes from posting regularly. Every post you make is a commercial for you and your business. If you are a realtor like me, use this for today's post: Bouncing Back from Foreclosure
I posted this yesterday on my Ken Tracy Real Estate page. Taken from Sunday's Chicago Tribune, you can use it also.
- Thank those who commented or liked your post. Engagement with your audience is key. When you respond to their comments, you are inviting your audience to continue the conversation. Be friendly and genuine. Address them by name. Your readers will appreciate the acknowledgement.
- Repeat steps 3 and 4 every day
- Watch your page grow.
I wrote a post last week titled, "Four Things You Should Do Every Day with Your Facebook Business Page." It was very well received, and many of my readers asked great questions. As I responded to the questions, I realized I needed to write another post. So here goes:
6 Easy Steps to Building a Business Presence on Facebook Today
It is that simple. If you followed my process, it shouldn't have taken more than 30 minutes.
I love social media and business development, and love talking shop. So whether you are a real estate agent or any other business, if you have any questions, feel free to call, email, for FB me at anytime.
My phone number is 630-697-0536. My email is Ken@KensFeaturedHomes.com
Thanks for reading!
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