Ken's Naperville Real Estate Blog : 6 Easy Steps to Building a Facebook Business Presence Today

6 Easy Steps to Building a Facebook Business Presence Today

 Facebook
 
 
I wrote a post last week titled, "Four Things You Should Do Every Day with Your Facebook Business Page."  It was very well received, and many of my readers asked great questions.  As I responded to the questions, I realized I needed to write another post.   So here goes:
 
 
6 Easy Steps to Building a Business Presence on Facebook Today
 
  1. Create a page
    If you don't yet have a page, steps 2 through 6 will have no value, so create a page.  It only takes a few minutes.  But before you go, just a few thoughts about creating the page:

    Choose the page's name wisely.  There is much in a name, and your marketing success may hinge on the choice of name.  After your Facebook Page reaches 100 fans, you will not be allowed to change the name, so pick a good one.

    Select a Username.  When you set up your page, you will be asked to choose a username.  This is cool.  You can use this username on your marketing material like business cards, fliers, and signs. 
    Your username will look something like Facebook.com/TracyRealEstate (my real estate page's username).  Again, once you choose a username, it can't be changed, so pick a good one. 


    Select a nice picture for your page
    .        Ken Tracy Real Estate - Naperville, IL
    Don't spend too much time choosing a picture, because you will be able to change it at any time.  However, the picture you choose will be on every comment and post you ever make, and FB is a visual medium, so choose a nice one.

    Now please, if you don't have one, go Create a business page on Facebook, before proceeding to steps 2-6.


  2. Invite all of your friends to follow your page
    All of them.  This is no time to be shy.  If you don't invite all of them, you will spend days deciding who you should ask and who you shouldn't.  Save yourself the time and mental agony.  Invite them all.  This will only take a few minutes, depending on the size of you friends list, so do it now.


  3. Post something on your page
    They say content is king.  Not so sure about that, but I do know the power of the page comes from posting regularly.  Every post you make is a commercial for you and your business.  If you are a realtor like me, use this for today's post:  Bouncing Back from Foreclosure

    I posted this yesterday on my Ken Tracy Real Estate page.  Taken from Sunday's Chicago Tribune, you can use it also.


  4. Thank those who commented or liked your post.  Engagement with your audience is key.  When you respond to their comments, you are inviting your audience to continue the conversation.  Be friendly and genuine.  Address them by name. Your readers will appreciate the acknowledgement.


  5. Repeat steps 3 and 4 every day


  6. Watch your page grow.


It is that simple.  If you followed my process, it shouldn't have taken more than 30 minutes. 
 
I love social media and business development, and love talking shop.  So whether you are a real estate agent or any other business, if you have any questions, feel free to call, email, for FB me at anytime.
 
My phone number is 630-697-0536.  My email is Ken@KensFeaturedHomes.com
 
 
Thanks for reading!
Ken
 
 
 

Check out my pages on Facebook:
 
Comment balloon 11 commentsKen Tracy • November 12 2012 02:33PM

Comments

Great Post, I am going to share it with my team, We needed that information

Randy Bocook

Posted by Randy Bocook, Selling Coastal Georgia (Keller Williams Coastal Area Partners) almost 6 years ago

Hi Randy.  Thanks!  I love social media and business development...

If you ever need any help with anything, I would love to...

Thanks again!

Ken

 

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Ken  Thanks, I was just looking at FB business and saw I had several options.  I am hoping your link above will take me to the right page.  I typed FB Business and several options appeared.  Your phone should be burning up with this great advice.

Posted by John G. Johnston, An Exclusive Buyer's Agent ~ Westcliffe, CO (John G. Johnston & Associates, LLC) almost 6 years ago

Hi John.  Thanks!  Seriously, I get chills from such positive feedback...

If you ever need anything, let me know!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Nice job Ken straight forward and easy. Good advice for anyone who does not have an active Facebook page or is looking to start one.

Posted by Roy Paeth, Just a regular guy helping real people! (Keller Williams Inspire) almost 6 years ago
Hi Roy. Thanks! I was amazed how many still don't. Thought I would walk them through the steps, and give a little content too! Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Nice post. Facebook has been very good to me!

Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) almost 6 years ago
Hi Doug. Good fun and good for business! Free too! :) Hope life is well, ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

Ken

Great stuff and really pretty easy to do. I know I need to do more to promote, and I need to post more consistently.

BTW what are your thoughts on Fb vs. Google+??

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) almost 6 years ago

Ken,

Thanks for sharing this great info on building a Facebook presence.

Posted by Joseph D. Federico, Eastern Massachusetts Real Estate (Donahue Real Estate Co.) almost 6 years ago

Hi Jeff and Joe.  Thanks for stopping in! 

Jeff, I don't know anybody that "hangs out" on Google+.  Everyone hangs out on Facebook.  I heard Twitter was the next FB, and have a Twitter account (as well as a Google+), but my audience is on FB.

I go where the audience is!

Thanks again!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) almost 6 years ago

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