Ken's Naperville Real Estate Blog : "HE WAS PROBABLY AT THE GYM..." BLOGGING WORKS.


I had a listing appointment on Sunday morning.  I met with a nice young couple who lived in one of my farm areas, Carrolwood, a townhome community in Naperville. 

They are hoping to buy a bigger home... 

The appointment went great.  As we spoke, the sellers told me how they had called other agents, but they never received return calls...

I wasn't surprised.  I hear this a lot.  I find that so strange...

The wife was impressed that I returned her call within an "hour or so."

I was disappointed.  I expect more of myself...

I try to answer most of my calls.  When I don't, I get back ASAP...

"He was probably at the gym," the husband said.


I had never met this man before.  How did he know?  I go to the gym every day at 10 AM...

I was at the gym when she called!

"I have been reading your blog.  I like the one about the door knob!", the husband responded.

"My favorite is the one about the "Naperville Mom"," added the wife...

Wow.  I have an audience...

Blogging works.


A Realtor you can trust.

Comment balloon 32 commentsKen Tracy • February 15 2009 04:29PM


Ken~ Yes, they do read our blogs and we just may not know it yet...but they are out there and they are reading...

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 9 years ago

Ken - that is awesome !!!! LOL, great story.  Congrats on the listing : )  Blogging works !!! As does returning calls.

Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) over 9 years ago

How cool is that?  And we thought we were just goofing off.  Who knew?

Posted by Alyce Martin, Albuquerque - THE Place To Be! (The Realty Group, LLC) over 9 years ago

Hi Ken ~ That is a great story! Way to go.  Sure is a leg up.


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) over 9 years ago

Hi Alyce, Christopher, Stephanie, and Vickie.  Thanks for reading.

It was cool.  At that point I knew they knew who I was.

I just had to answer their questions from there on out!

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken, how fun.  I think this is a great exampleof how blogging can and does work.  Yeah for you!

Posted by Kelly Young, Colorado Springs Real Estate ~ 719-226-0126 (The Platinum Group Realtors) over 9 years ago

It's great to that your clients already know you, so surprises are not something that you should experience.

Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) over 9 years ago

That must make you feel good that there are people out there who read and enjoy your blog, besides the rest of us realtors, of course. Congrats on the new listing.

Posted by Dan and Amy Schuman, Luxury Home Specialists (Howard Hanna Real Estate Services) over 9 years ago

Ken you are my blogger inspiration! We had REBarCamp here in Seattle last week and I got some awesome ideas!

Posted by Anonymous over 9 years ago

Hi _, D+A, Larry, Kelly and Elizabeth.  Thanks so much for stopping by.

An inspiration?  Great.  I am honored if I do.

I almost jumped up and down when I knew they read my blog. 

They already knew who I was!

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken-It really makes the whole process a lot easier, they feel they already know you. Great story.

Posted by Joseph D. Federico, Eastern Massachusetts Real Estate (Donahue Real Estate Co.) over 9 years ago

I hear that a lot too, but I don't care if other Realtor's never call back, I'll take the business.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 9 years ago

That is so cool that they met you on AR and went on to become clients.

Posted by Patty Carroll over 9 years ago

Ken - That's great. Keep on blogging and getting more customers.

Posted by Robert Schwabe, Orange Park Real Estate (EXP Realty) over 9 years ago

Yay Ken.  You are a celebrity in your SOI and maybe outside it as well.  I am always surprised by agents who don't return calls. 

Posted by Shirley Parks, Broker, 210-414-0966, San Antonio TX Real Estate (Sands Realty 210-414-0966) over 9 years ago


Wow, that really makes you think, doesn't it? We might might to be careful about some of the things we say in our posts!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 9 years ago

Ken- That is great that you have a following and it is turning into business. We do need to remember that people actually read what we write. Be careful what you put out there....=)



Posted by Scott Cowan (RE/MAX Professionals) over 9 years ago

Hi Ken... I think that you are safe as long as they don't start stalking you in the locker room!  LOL  Way to go!

Posted by Steve Shatsky over 9 years ago

Hi Steve, Scott, Richard, Shirley, Robert, JL, Patty, and Joseph.

Thanks so much for reading.

It did make everything so easy. 

They didn't find me on AR, but they verified their confidence in me.

Anyway, I hope everyone is doing great.

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken - I bet that felt pretty darn good - to have someone tick off a few of your blog posts like that!  I know what you mean about calling back asap - to me it seems that if we are in the business of helping people, and every lead could become a client/friend/source of referral business... I find it crazy not to be on the ball when it comes to dealing with phone calls!  Of course we all have times we can't answer the phone - but to ignore the message? Not call back?  I don't understand that!


Posted by Brian & Marie Spray, Frisco TX Realtors ( - Action Realty Group) over 9 years ago

Hi Brian.  I know.  It seems so strange.

And I hear it a fair amount.

It did feel good.

I hope all is well,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken the blogging does work. I have people find me somehow.  I don't really care but blogging does work.

Posted by John Walters, Licensed in Louisiana (Frank Rubi Real Estate) over 9 years ago

Ken, I have just started blogging in the last month. It already paid off because of not having to pay for this great site. I am looking forward to some business too


Posted by Mark Artesani, Huntington & Newport Beach, Fountain Valley Homes (Keller Williams Realty) over 9 years ago

Hi Mark and John.

Thanks for reading.

Mark, how is life in Huntington Beach.  What a great place!

Welcome aboard.


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Good for you, Ken!  Not just for the client directly from your blog, but for hitting the gym!

Blogging, like exercise, takes time, but pays off. 

I need to do more of both, LOL.

Posted by Rick Maday, Schaumburg Home Inspector - (Owl Home Inspections, Inc.) over 9 years ago

That's interesting and entertaining, Ken, how your seller "knew" you were at the gym. Makes a great "In the life of a Realtor" story. You DO have followers!

Posted by Pat Starnes, Brandon, MS, Broker Associate, ABR, 601-278-4513 (Front Gate Real Estate) about 9 years ago

The whole social networking thing is a bit scary.  It's like someone is watching you!  The other day I posted a picture of the kids and I after we built an awesome Snow Hula Girl on our deck (she was anatomically correct too) and not a minute later a client/friend calls and says...'You look like you are having fun!'  It took me a second to realize what she was talking about and then I had the A-HA moment what you post cause they really are watching.

Posted by Bruce & Sandy Soli, Tahoe Lifestyle Experts (Sierra Sotheby's International Realty) about 9 years ago

Hi Ken,

This is great! I just received an e-mail earlier today from a colleague who was asking me about AR. She was told that it is just for realtors. I described to her that, even though consumers do not comment often, they are out there reading what we post. This is proof. I will tell her to read your post!

Posted by Dawn Isenhower (Sibcy Cline Realtors) about 9 years ago

Hi Dawn, Bruce and Sandy, Pat, and Rick.  Thanks for reading.

Rick, it does take time.  Just like exercise!

Anyway, it is cool people are reading.

I would like to drive my traffic up this year.

Thanks everyone,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 9 years ago

Ken, Stories like yours are showing me what opportunities I'm missing. I'm getting on the blog train next week. Thanks.

Posted by Wayne Johnson, San Antonio REALTOR, San Antonio Homes For Sale (Coldwell Banker D'Ann Harper REALTORS®) about 9 years ago

Hi Ken - What a wonderful story.  This certainly dispels the paradigm that Realtors® are expected to work 24/7.  Our clients do realize we have a life beyond real estate.  How wonderful that this couple felt they already knew you through your blog.

Posted by Marlene Bridges, Laguna Homes|Laguna Condos|Laguna Real Estate (Village Real Estate Services, Inc.) about 9 years ago

Hi Wayne and Marlene.  Thanks so much for reading.

Wayne, why wait?

Marlene, what a nice comment.

Thanks again,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 9 years ago

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