Ken's Naperville Real Estate Blog : SHOULD I DO IT??? SHOULD I MAKE A REAL ESTATE MOBILE?

SHOULD I DO IT??? SHOULD I MAKE A REAL ESTATE MOBILE?

Should I do it???

Should I make a Real Estate Mobile?

You know what I am talking about.  One of those driving billboards...

Bordering on obnoxious...but not quite.

My Dad called me the other day.  He owns a Sir Speedy Printing in Villa Park, Illinois.  The store has a white mini-van that was no longer needed.  He wanted to know if I could use it...

                             Ken's new van

Hmmm.

What if I repaint this bad boy Keller Williams Red...

 

                          Red mini van

Put my logo on it...

                                   KW Logo

My face... 

                                                Ken Tracy

My phone number...

My website... 

Maybe even my blog???

It could be super cheesy...

Or it might just work...

Should I do it?

What do you think???

Ken

A Realtor you can trust. 

Comment balloon 30 commentsKen Tracy • February 27 2009 07:50PM

Comments

Ken, it is certainly advertising.  We have one of the bigger teams here in town that drive mini-vans with the windows covered in their ads.

Posted by Tim and Pam Cash, Real Estate Professionals - Clarksville TN (Crye-Leike (Sango)) over 9 years ago

Ken ~ Well it would definitely get noticed!  The red lettering on red may be hard to read though.  Oh!  But you will have to be EXTRA courteous on the road though or else you will cost you business...

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 9 years ago

An agent in my office did that, and he could not park his vehicle in his driveway because the HOA claimed it was a violation of the bylaws - he had to repaint it.

Posted by David Spencer, Show Me real estate in Kansas City (Keller Williams Northland) over 9 years ago

Go for it.  Or better yet, make it look like a KW sponsored race car... mini-van.

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) over 9 years ago

I love the Race Car idea, but you have to ask if you want to be "THAT GUY"

I worked for a guy who called it Gollilla marketing.

Not really my style but works for some,  But I like the Race car ALOT!!

Posted by David Timm, CRS, EcoBroker, GRI, ABR (Coldwell Banker Residential Brokerage) over 9 years ago

Ken - There are a couple of guys who use this technique here in Austin, and it seems to work for them.  Why the heck not?

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 9 years ago

Ken, IMO and it is only my humble opinion. I don't like them they look stupid.

IN my area, they are a joke. But, I am not familiar with your area. Ann Arbor is a little hotsey totsey.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 9 years ago

I say do it. Why not? I bet you could get magnetic signs made up for the sides, and window decals for the back window. That way you could remove them if the need arose, or change your message without having to get the whole car repainted. And if you just needed a red mini van to tool around in, you could take the signs out. I personally read the messages on the back windows of cars while I'm waiting at a stoplight more so than the sides of a car.

Posted by Hoss over 9 years ago

I think this badge think going on here answers the question. Standing out is precieved good. So get the van. Make it a mobile sale sign and reap the benefits.

Tony

Posted by Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv (REISA - 317-663-4173) over 9 years ago

I have to be very honest here, I think it is rediculous.  If you don't spend 'big bucks' making it appear very 'professional' people will resent it.  I see these things all the time in my area.  I live in a small town.  Everyone knows the name of the Realtor with the advertising on the vehical but 'I' get the referrals. 

Posted by Melody Botting, You Deserve The Best (Broker Associate PenFed Realty) over 9 years ago

Hi Tony, Hoss, Missy, Jason, David, Lane, David, Vickie, and Tim and Pam.  Good response.

I have the van.  Coming in handy...

Probably a good idea using magnets. 

A red mini van would be good for the family.

Interesting response.  Most say yea.

Could I pull it off?

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken - I'm not to sure I would do it. I'm sure that it would get you some business if you did.

Posted by Robert Schwabe, Orange Park Real Estate (EXP Realty) over 9 years ago

I would put your name, logo, website, and phone number on there.  Leave your face off.  Nothing against your face.  Just my opinion.

Posted by Justin Ukaoma, Kansas City Real Estate Investments (Vizion KC) over 9 years ago

Hi Justin, Robert, and Melody.  Thanks for reading.

I doubt it would be ridiculous...

Justin, good point.  I have my face on my for sale signs.  I think it would get a mustache pretty quickly.:)

Robert, I am sure it would get me tons of business.

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Sorry, I am just projecting.  There are three Realtors here that have advertising on their vehicles and they didn't do a good job.  It just looks bad.  Everyone knows who they are but they don't use them.  I would go small scale unless you get a moving truck.  That would make a difference.

Just my opinion.  Your area could be different.  One guy in my area took out a full page ad.  He was standing on top of a Hummer.  That is a different story entirely.

Posted by Melody Botting, You Deserve The Best (Broker Associate PenFed Realty) over 9 years ago

I don't think you want to be that red car guy. There are a few agents in my area that have recognizable cars and everyone makes fun of them. Don't do it!

Posted by Lisa Southern, Lisa Southern Real Estate (Lisa Southern Real Estate) over 9 years ago

Hi Ken!
I hate to say it, but my brother-in-law had magnetic signs on his car...and to this day my husband and I giggle about it.  This is just my opinion, which doesn't count for much, but I equate magnetic signs on a car to the stereotypical suede shoe salesman. Sorry!

Posted by Paula Swayne, Realtor-Land Park, East Sac & Curtis Park -Dunniga (Dunnigan, Realtors, Sacramento (916) 425-9715) over 9 years ago

Are you willing to trade in your car if you change brokerage? Something to think about.

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 9 years ago

Oh Ken, please don't!  It's just so cheeeeeeesy  :(

Posted by Alyce Martin, Albuquerque - THE Place To Be! (The Realty Group, LLC) over 9 years ago

I'd never do it, but I wouldn't do a lot of things people do.  Sometimes that good, sometimes I wish that I had the cajones to do those things.  If it works for you....go for it.  As dad told me..."Nothing ventured, nothing gained."

Posted by Larry Bettag, Vice-President of National Production (Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759) over 9 years ago

Go for it, you never really know until you try.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 9 years ago

Hi JL, Larry, Alyce, Bob and Carolin, Paula, Lisa, and Melody. 

Thanks for stopping by.

More interesting discussion.  This is good.

Maybe my picture would be over the top (and encourage vandalism), but I don't see how it could be bad...

Could I pull it off?  Would I feel silly?

I bet it would be good for business.

Thanks again.

Keep the discussion going!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken, if you do this, remember that you have to be a safe and courteous driver, keep your car washed, dress nicely, and smile 24/7.  I wouldn't do it myself but if you do it, let us know how it goes. :-)

Posted by Shirley Parks, Broker, 210-414-0966, San Antonio TX Real Estate (Sands Realty 210-414-0966) over 9 years ago

i was waiting for an answer like Shirley's.  If you do do it you have to be so incredibly careful with everything you do in it.  There are a few here bit I really don't think it makes them stand out anymore than the billboards, moving trucks, etc.

Posted by Leesa Finley, RED Properties - Raleigh NC Real Estate (RED Properties) over 9 years ago

Ken - I think I'd get a call about my driving...  :-) 

Just kidding - I know several "high" profile agents and they love it!

Posted by Debbie Summers (Charles Rutenberg Realty ) over 9 years ago

Hi Shirley, Lisa, and Debbie.  Thanks for stopping by.

I am a pretty mellow driver.  I try and stay out of trouble...

I think it would be good for business.

Could I pull it off?

Thanks again,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken-This is a great topic, there are many great responses here. I was going to say go for it, but after reading all the responses, I am leaning towards don't do it.

Posted by Joseph D. Federico, Eastern Massachusetts Real Estate (Donahue Real Estate Co.) over 9 years ago

Hi Joe.  Thanks.

I think it would work.  I think most Realtors would be frightened to drawing that much attention to themselves...

But that is the point of marketing, isn't it?

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

Ken I have mixed ideas on this issue. I would have to look good for one. My cars it would not work. I could not do this to my Caddy. I would consider tricking out my Pick up truck for an attention grabber. Try it and let us know.

Posted by Frank Rubi, FrankRubiRealEstate.com (Frank Rubi Real Estate, LLC) over 9 years ago

Hi Frank.  I am with you.

That's why this vehicle would be perfect.  Needs a paint job anyway.  No money in it...

I want to.  I will probably start with a red paint job.

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 9 years ago

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